Facebook Engagement — Achieve it and your page can soar to new heights. Without it, your merely shouting into the wind.
Companies that achieve engagement have pages with an active, positive, and involved community. This type of social community responds to Facebook posts, is committed to the brand, and helps to further extend the reach of the Page through their sharing and comments. Increased engagement can bring about positive returns in a number of areas for marketers including:
- Increased size of audience
- More brand awareness
- Greater customer loyalty
- Increased e-mail list opt-ins and subscribers
- And more actions taken on ordering products and services
With research data by noting that 79% of Facebook fans are more likely to purchase from a brand they have liked, pursuing more fans and deeper engagement with existing fans is a huge priority!
The million dollar question remains, “how can a company boost engagement for their Facebook Page?” While there are a number of core methods for increasing engagement such as creating highly shareable content, posting images and videos, and posting at key times, another powerful method is to run promotions.
Promotions have the ability to draw visitors to a Facebook page and when used correctly, can be a very valuable tool to accomplish engagement objectives.
Here’s a FACEBOOK PROMOTIONS INFOGRAPHIC with insights on types of Facebook contest promotions options, keys for which type to select and tips for maximizing the use of each type of promotion.
The four key types of Facebook Contest Apps to use for promotions include:
- Facebook Sweepstakes App
- Facebook Contest Apps (Photo Contest, Video Contest, Essay / tagline Contest)
- Facebook Deal Apps (Coupons, Like Gate, Friend Share, etc.)
- Facebook Mult-Social Network integrated apps such as Instagram Contests, Pinterest Deal Apps, and Twitter Contests that all work on a Facebook Page.
Tabsite makes all contest mobile accessible. See example: Mobile
TabSite offers a full suite of Engagement Apps for use on Facebook Pages. Easily setup and run Facebook promotions. View options on Facebook Contest Apps here: