Instagram Contest App for Facebook Pages from TabSite
The Instagram Contest App is designed to help social marketers empower their mobile toting fans to participate in Instagram Photo Contests hosted on their Facebook Page.
With the marriage (acquisition) of Instagram by Facebook, the Instagram mobile app has gained new clout and status as a social sharing tool. The fact that it integrates easy cross posting of Instagram images to Facebook, Twitter, and Tumblr certainly only helps as well!
Now Facebook marketers can capitalize on this fast growing social media tool by hosting Instagram Photo Contests on their Facebook Pages!
The Platinum Plan App allows Page Admins to setup a custom tab on their Facebook Page to host the Instagram contest. Visitors will enter the photo contest by submitting a photo to Instagram with the designated hashtag in the image description. The Facebook Page Admin sets this hashtag during setup.
The TabSite Instagram App will pull in all images for the hashtag from Instagram within the date range specified in the contest settings and visitors can then vote for their favorite entry. Perfect for the mobile savvy social community, this app enables Facebook Pages to capitalize on the use of Instagram and the power of Facebook for this contest.
- Page Admin sets Instagram hashtag used for the entering the Contest
- Images with the hashtag are included by a date range set by the Page Admin
- Like all TabSite apps, there is ability to customize to any language
- Admins have the option to pre-approve all entries before they are live on the Facebook Page contest tab if desired
- There is ability to setup a pre-contest countdown and post-contest display of winner(s)
- Ability to add a Like Gate on the tab to ensure a Like of the Page in order to be able to vote
- Social Sharing tools to enable entrants and voters to spread the message of their favorite entry to Facebook Twitter, Pinterest, and Google +
- Ability to view all voters and export contest vote data via csv file
- Smart URL to enable Facebook mobile users to view entries and vote
Each entry has a link to the Instagram user that submitted it. A winner would be contacted via Instagram.
Upon signing up or clicking "Add New Tab" in the manager, you will go through a few quick steps to setup your tab.
Step 1: Name Your Tab - simply enter the text for the name as it is to appear on your Facebook fan page.
Step 2: Choose your 111 x 74 Tab image (or upload your own). This is the image on your fan Page Timeline below the cover image that directs visitors to your tab. Make them specific and attention getting! To upload your own, simply click the "select/upload one of your own" button to load your own image.
Step 3: Choose Tab Type - This is an important area where you select Engagement Apps.
This will install the app on your tab in the TabSite Manager and this form to complete setup will appear.
STEP 5: Simply complete each section below, then "Save" and "Publish" via the save menu.
First Section: Add a overall tab header image if you desire. Header would always show and needs to be 810 x 75 pixels. This is optional.
Second Section: Connect to a Instagram Account. This should be an account that can be visible to those entering the contest.
Set a Contest Hashtag. IMPORTANT: Specify a unique hashtag that is specific to you and not in use.
After setting the hashtag, then you have the option to select if you want to be alerted to new images via a daily summary e-mail. Also, you can set (shown below) if you want to pre-approve all entries before they go live.
Pre-approval hides entries from public on tab but Page Admin can see them. Admin can approve or hide any image right on the Facebook Page tab.
ADMIN APPROVAL ON FACEBOOK:
if the toggle is set in manager that the Page Admin must approve images for them to be live on the tab, then the Page Admin can go to the tab on Facebook and will see the images at grey scale with a "hidden" note overlay on them as below. Only Page Admins see these images. Simply click the "+" to approve and the image will appear to fans. Toggle again "-" to hide.
Set the date the contest is to go live and end. This is the start of the actual contest of when images would be visible to vote on. There is ability to have Pre-Contest message and countdown time setup and live before the go-live date.
Image Start Date (shown below) is optional. If set, this restricts images that are options to only those uploaded during these dates. This is helpful in case someone loaded a picture months ago and goes back and adds your contest hashtag. By setting the Image Date, you are only allowing new entries uploaded during the dates you set.
Set voting frequency as noted above to either daily (1x in 24 hour period) or specific number of times. We recommend daily voting as this draws users back to your Facebook Page more often and helps boost their affinity to your Page.
A "Like Gate" for fan gating can be added to help ensure those voting have Liked your Page before getting access to vote.
NEXT SECTION: Setup the main layout of the contest. First image is the Contest Landing Page Setup image. This is the MAIN body image that describes your contest. Make sure to include your hashtag in this image!
This is followed by customizing the tabs for viewing the Entries and returning to Landing Tab. You can customize text, font color, and tab color. The actual font is set.
The Header image right above is optional. If added it appears on the main landing tab and on the gallery view of all entries. Both of these images noted above are fixed height and widths so set your image sizes accordingly.
MAKE SELECTIONS BELOW TO CUSTOMIZE WHAT APPEARS FOR ENTRIES:
Again, vote button text can be customized as well as button color and text color. Actual font type is set.
You can launch your tab and create attention for the coming contest by adding a Pre-Contest message. This can be any combination of Text, Image, and / or a Countdown timer. Use this to inform ahead of the start. The contest automatically moves to "Live" status on the date you set above in the manager.
Post Contest: The contest will automatically move to display whatever you have set above after the contest end date you have set is reached. We recommend displaying winners and a message. This is another opportunity to draw attention and traffic to your page tab. Drag the Image, Winner, or Text to change display order.
Rules / Privacy: Be sure to outline the rules and privacy that you need in order to protect your company based on your state / country requirements. You can use the areas we provide (recommended) to include the rules and privacy links and keep viewers on the tab or you can link to an outside url.
Engage users and create dialogue and social interation with our custom Comment Tool. Same tool as our Social Reviews Engagement App, you have power to setup as you desire including:
- Enable Commenting per entry (on large view of each entry)
- Enable a landing tab commenting for all questions / comments on the contest in general
- Allow users to comment via their Facebook profile or by e-mail submission
- Choose whether to pre-approve comments and to be alerted of new comments by e-mail.
This section allows you to add a optional Like Gate for fan gating to ensure voters have Liked your page. As well, you can customize the tab styles for link color, text color, and overall tab background color to further your branding and look.
Clicking the "Advanced Configuration" area at the bottom of the setup allows Admins to control all text language. This allows English users to customize the existing terms and it offers abiltiy for the contest to be changed into any other language of your choice.
MANAGE VOTERS / EXPORT DATA:
The TabSite Instagram Contest App allows Admins to view voters and to ensure contest integrity by providing links to voter Facebook profiles and the IP address of each vote. Valuable data is in the top right of the manager area outlining total votes and ability to export all vote informaiton.
As well, the manage votes link provides access to view voters and in the event of a rules violation or error, the ability to delete all votes for a voter.