Favorable search engine performance remains critical to successful online marketing. A good SEO ranking boosts your business’ findability, improves reach, and increases overall conversion rates. But, more importantly, good SEO increases time spent on the site, boosts customer retention, and enhances ROI. For these reasons, every forward-thinking digital marketer is already thinking about how to improve their SEO performance in 2022. Notably, the Red Website Design team’s recent report enumerates ten essential on-page SEO factors to ensure success in the new year.
On-Page SEO Factors for Google Success
- Expertise, Authority, and Trustworthiness (EAT): These three have been Google’s most important ranking factors for a long time, and nothing is about to change. If you can EAT well, you’ll rank well.
- Title tags: The title tag is the clickable title displayed in blue on search engines, the one searchers click to visit your site. Moreover, It’s the ultimate decider (along with the meta description), that determines whether the user visits your site.
- Meta descriptions: Meta content is the content underneath the title tag in search engine result pages. Additionally, is also very important content. It directly impacts your click-through rate and indirectly impacts conversion.
Check out the Red Website Design report (it’s a beautiful infographic). The complete guide to learning ways to improve your SEO as we head into the new year.