10 Interesting Social Media Facts

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This week’s infographic is from FastCompany. Here are some social media facts that go against convention.


  • 1/10 of mentions come from “power users”.
  • Biggest advocates of your brand have the fewest followers.
  • There are 6 communication styles on Twitter
  • Polarized Crowds – Politics or divisive topics
  • Tight Crowds – Hobbies or professional topics
  • Brand Clusters – Brands, public events or trends
  • Community Clusters – Global new events
  • Broadcast Networks – Celebrities and media outlets
  • Support Networks – companies or services with customer service
  • 53% of Twitter users expect a response from you in one hour
  • Best time for retweets is 10 to 11pm

[Tweet “Best time for retweets is 10 to 11pm. via @Mike_Gingerich”]



  • Best time for engagement on Facebook is Friday
  • The Facebook posts with the most engagement are photos
  • People stay the longest and visit the most pages on YouTube

[Tweet “The best time for engagement on Facebook is Friday! via @Mike_Gingerich”]


Every category of posts has their own day for most views and engagement

  • Monday is fitness day
  • Tuesday is technology
  • Wednesday is quotes
  • Thursday is fashion
  • Friday is all about humor
  • Saturday is travel
  • Sunday is food and crafts

[Tweet “Did you know Monday is “fitness day” on Pinterest? via @Mike_Gingerich”]


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So, what one thing jumped out at you the most?  Share below and let me know!


About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.