2020 Influencer Marketing Trends [Infographic]


The last few years have seen influencer marketing grow from beginnings to powerful. Social media influencers gain attention through relatable entertaining, sensational, or educational content. Brands yearning for social media attention partner with influencers to build campaigns aimed at raising them to a grander scale and consequently increase conversions. Some of the 2020 influencer marketing trends include:

Adopting a storytelling tactic

By telling a story embodying human challenges, one is able to create an experience resonating with his/her customers. An influencer can help in marketing by showing his/her audiences how a product or service aided in solving a problem he/she faced. Influencers usually share most of their personal lives with their audiences, and when they tell of how a brand fits into their lives, their audiences and potential buyers are able to see real-life proof.

Video content

Influencers utilize a wide range of various video strategies. They engage their followers through how-to-videos, product reviews, and live streams. Such strategies allow influencers to broadcast your product or talk about it while capitalizing on visual appeal. Through using an influencer video content strategy, producers are able to engage consumers and also relay information regarding their brands.

Like various other marketing strategies, influencer marketing continues to evolve. One thing that is likely to beat the odds of time is a trustworthy outside voice. A reputable influencer will see brands drive a greater volume of conversions to their business. One type of influencer is a digital nomad that travels and works and can represent various products or services.

Check out the infographic from Dot Com Infoway to see more trends of influencer marketing in 2020 to generate more conversions.


About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.