25 Ways to Use Social Proof on Your Ecommerce Website & Increase Sales


The social media buzz has pushed nearly every business to social networks lately. According to multiple sources, including HubSpot, at least 71% of small and medium-sized businesses have a social media presence. Statista puts the number at 91.9% for businesses with 100+ employees. Here are ways your business can use social proof on your ecommerce website and increase sales.

Unfortunately, although many SMBs report significant benefits from their social media presence, the majority are yet to maximize social media marketing ROI. For instance, according to Social Media Today, only about 24% of SMBs report a positive ROI on Facebook. It’s incredibly disappointing for a platform with so much potential.

Tips and Ideas for using Social Proof on Your Ecommerce Website

To this end, Red Web Design has rounded up 25 ways to use social proof to help small and medium-sized enterprises get more out of social media marketing campaigns. The tips include:

  1. Tapping into celebrity moments. Celebrities and well-known industry experts can help you get the spotlight on social media – even if for a few days.
  2. Leveraging media mentions. Magazine features, unsolicited reviews, and TV segments are just a few media mentions that can help drive social media performance.
  3. Adding trust seals. Trust seals are critical for conversions. For instance, adding a Verisign trust seal on your checkout pages can increase conversions by 42%.

Check out the Red Website Design infographic to find out 22 other ways to boost social media ROI.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.