Most small businesses work with a limited marketing budget, which means they have to rely on everything at their disposal to get the most out of their marketing spend and boost their revenue over time.
With that said, when it comes to increasing revenue, not all marketing tactics are created the same. Specific advanced digital marketing tactics that are used by professionals across the industry are somehow more effective for helping businesses enhance their bottom line.
It’s vital to note that there are apparently endless amounts of digital marketing tactics and strategies that you can use to grow your businesses. However, for this article, we’ve chosen to focus our attention on some of the tactic’s expert marketers use to exceed their business revenue.
Website Optimization
Website optimization, or conversion rate optimization is the process of methodically improving the performance of your website to fulfill your goals and meet your business objective. It’s that simple. Whether your goal is to increase sales, get more leads, or decrease customer service phone calls, optimization can be used to make your website more efficient at meeting those goals.
How To Optimize My Website?
The process of optimization lays on the same systems as the conversion rate does. In fact, these two terms are often used interchangeably. The optimization of your website should be seen as an ongoing process that over time will make your website more valuable and effective for you.
The following process can improve the performance of your website through ongoing optimization:
- Determine a hypothesis
Take some time to evaluate your analytics and look for sections of your funnel that seem to perform poorly- those can be pages with a high bounce or exit rates. Gather qualitative feedback from the website’s visitors as to why they are not converting. Also, you can brainstorm prospective causes of weak performance to create lots of website optimization ideas to test.
- Learn to Prioritize
Priority is imperative when it comes to website optimization. Once you have established a list of potential optimizations, try to put them in priority order. Track them using a spreadsheet and then rank them in order of their expected impact, your confidence in their ability to improve performance and how easy it is to execute the change.
- Test Your Optimizations
Want to make sure that everything goes as planned? Well, this means you have to test before implementing. In this step, you get to keep changes that improve the performance of your website while eliminating those that don’t.
- Evaluate Tests
Here you get to evaluate the testing data to determine which of the hypotheses were true and which were not. It’s the part where you implement all the winning tests to optimize your website for higher conversion with each winning variation. Also, try not to end tests too early as there is a great chance to fall victim to deceptive testing data.
- Optimize Your Website
Do your winning tests look promising? Then, put them into play and try to learn from those that didn’t succeed. No matter the result, you should use both outcomes as inspiration for the following tests to run. You can learn more about digital marketing here but try to remember that website optimization is a continuous process that generates its best gains over time.
Pay-per-click (PPC) advertising
Another powerful and cost-effective marketing tactic is pay-per-click advertising. This tactic relies on an auction-based system, meaning that you get to bid on keywords that you want your ads to stand out for – your ads will trigger when a user’s search contains your keywords.
The ads will appear then at the top of the search results, above organic listings. How does it work? When someone decides to click on your advertisement, it means you pay for that click. In simple terms, you won’t pay for ad space – only for the results it gets.
Let’s put it this way – if you sell boots for women, you can bid to advertise the search results when someone searches, “women’s best winter boots.” The keywords are more transactional, which is precisely what you need for your PPC campaigns. They can also include advertising on other search engines besides Google, as well as social media and other platforms.
PPC’s aim is to reach users with transactional requests, meaning that they’re ready to purchase your products or services. Once they’ve clicked on your ad, they arrive on your page and convert whether by signing up for an email newsletter or by purchasing a product.
Why use PPC? Pay-per-click is one of the most effective and affordable advertising methods. For young entrepreneurs out there, trying to figure out which marketing strategy works best, PPC can be a useful marketing strategy.
Content marketing
Content is everywhere. You open your email and a nicely written with intention -to-sell- text pops on your phone display, almost convincing you that their product is exactly what you need. But that’s what content marketing is trying to do – it focuses on reaching, engaging, and connecting with people through engaging content. This content can be anything today – from blog posts, videos to infographics that provide enough value to users while informing them. It’s one of the key digital marketing tactics to focus on.
For instance, when you sell sports articles such as snowboards and ski supplies, an article about what noobs need on their first ride might prove just right. Also, you can write content on how to take care of a snowboard, and what supplies you need to improve the snowboard performance.
The best part about content marketing is that you can choose anything as long it’s relevant and beneficial for your audience. This means you have to come up with unique and high-quality content that makes people want to share it with their families, friends, co-workers and other people in the social network.
To sum it all up, these are some of the most effective digital marketing tactics to reach new customers and achieve your long-dreamed business goals. What’s more, digital marketing today provides a wide range of strategies, each of them well-designed to reach your business goals. However, as with everything, the success of your business depends on how you develop and execute these strategies.