What are triggered campaigns? They are automated emails that are timed to be deployed in response to customer actions.
3 Email Marketing Triggers
- Browse Abandon – Browse abandon emails are triggered by customer browsing behavior (such as items viewed but not purchased). They are easy to optimize.
- Activation – When subscribers have recently joined and opened emails but have yet to act, activation emails re-engage them with clever copy and enticing offers. Activation emails are simple to set up with limited data needed.
- Anniversary – Anniversary emails are triggered by personal or brand related milestones. Usually, they congratulate customers for dates of first purchases or the years subscribed.
Triggered campaigns connect marketers with audiences. As well as serving as a starting point for an integrated cross-channel strategy.
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