3 Email Marketing Triggers You Are Not Implementing But Should [Infographic]

3 Email Marketing Triggers You Are Not Implementing But Should [Infographic]By not using these 3 email triggers, you’re missing out on potential email revenue. Triggered campaigns give marketers the opportunity to target audiences with highly personalized emails.

What are triggered campaigns? They are automated emails that are timed to be deployed in response to customer actions.

3 Email Marketing Triggers

  • Browse Abandon – Browse abandon emails are triggered by customer browsing behavior (such as items viewed but not purchased). They are easy to optimize.
  • Activation – When subscribers have recently joined and opened emails but have yet to act, activation emails re-engage them with clever copy and enticing offers. Activation emails are simple to set up with limited data needed.
  • Anniversary – Anniversary emails are triggered by personal or brand related milestones. Usually, they congratulate customers for dates of first purchases or the years subscribed.

Triggered campaigns connect marketers with audiences. As well as serving as a starting point for an integrated cross-channel strategy.

YesLifeCycleMarketing.com created this unique infographic and we’re glad they did!

3 Email Marketing Triggers You Are Not Implementing But Should [Infographic]

Save

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.