3 Tips to Drive Traffic to your Website with Instagram [Infographic]

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There’s no denying it, we live in an increasingly interconnected world. More people, at every age level, across the entire social spectrum, are online for more hours today than ever before. And a significant portion of that time is spent on social media. It is estimated that in 2019, there will be around 2.77 billion social media users around the world. Therefore, even spread across multiple platforms, that’s an enormous potential market for your brand.

Maximize the Potential of Social Media

The ability to market your brand to such a wide audience has never been more accessible. The democratized nature of the medium poses its own set of challenges. Standing out in a veritable sea of profiles requires deliberate steps and focused effort. While a ton of likes and followers certainly help, maximizing the potential of social media marketing requires optimizing your conversion rate.

To do that, you need to engage your followers and encourage comments and interaction. This will encourage your potential market to click further and visit your website, increasing the chance of converting them from mere followers to paying customers.

Using Instagram

One of the most effective social media platforms for this is Instagram. Its heavy emphasis on visuals through photo sharing makes it an ideal venue to attract users with striking imagery of your product. The imagery in an artful and well-curated Instagram profile has the potential to grab the attention of potential customer on an almost visceral, subconscious level.

But once you have their interest, how do you translate that to actual engagement? And once engaged, how do you drive that traffic towards your own website? These three tips will show you how you can achieve that.

Thank you so much Instasize for creating this infographic just for us!

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.