There’s no denying it, we live in an increasingly interconnected world. More people, at every age level, across the entire social spectrum, are online for more hours today than ever before. And a significant portion of that time is spent on social media. It is estimated that in 2019, there will be around 2.77 billion social media users around the world. Therefore, even spread across multiple platforms, that’s an enormous potential market for your brand.
Maximize the Potential of Social Media
The ability to market your brand to such a wide audience has never been more accessible. The democratized nature of the medium poses its own set of challenges. Standing out in a veritable sea of profiles requires deliberate steps and focused effort. While a ton of likes and followers certainly help, maximizing the potential of social media marketing requires optimizing your conversion rate.
To do that, you need to engage your followers and encourage comments and interaction. This will encourage your potential market to click further and visit your website, increasing the chance of converting them from mere followers to paying customers.
One of the most effective social media platforms for this is Instagram. Its heavy emphasis on visuals through photo sharing makes it an ideal venue to attract users with striking imagery of your product. The imagery in an artful and well-curated Instagram profile has the potential to grab the attention of potential customer on an almost visceral, subconscious level.
But once you have their interest, how do you translate that to actual engagement? And once engaged, how do you drive that traffic towards your own website? These three tips will show you how you can achieve that.
Thank you so much Instasize for creating this infographic just for us!