Your ecommerce site may get a lot of visitors, but that doesn’t matter much if the conversion rate is low. Attracting potential customers isn’t enough. You have to turn them into actual customers. If you’re at a loss on where to start, apply these proven ideas to your landing page to increase Ecommerce conversions.
Ideas to Increase Ecommerce Conversion
1) Product descriptions
Customers can’t inspect the products in person when shopping online, so give them complete information instead. Depending on the product, you can provide dimensions, quality, pricing, and other details relevant to the products. You can increase conversion rate by 108%.
2) Product videos
Photos are fine, but customers want to see products in action. Share videos that clearly show how your products are used in typical scenarios. Viewers of such videos have 174% more chance of being converted.
3) Customer reviews
Many people would prefer to patronize businesses with an established good reputation. Therefore, by adding reviews from previous and present customers, you can boost sales by around 60%.
4) Call to action
A CTA encourages visitors to take the next steps you wish them to do. It can be as simple as leaving their contact details, or as big as making a purchase. As a matter of fact, prominent and compelling CTAs can increase conversions by a whopping 591%.
For a higher conversion rate, check out software company SEMrush’s infographic, 30 Proven Ideas To Increase Ecommerce Conversions.
