We may be well into 2020, but the world of digital marketing is still as versatile and expansive as ever. When it comes to growing your business in the digital age, marketing agencies in Florida know that it’s important to maintain the strategies that are working for you, while incorporating new trends that could potentially maximize your return on investment and create more diverse opportunities for lead generation, conversions, and sales.
Here are 4 of the most effective digital marketing strategies you should be using in 2020!
Social Media Marketing
81% of U.S. users have at least one account on social media, and over 50% have more than one.
Social media marketing is an ever-growing tool for marketing, mainly because social platforms are always being revamped with new features and abilities to reach people with content. And the most popular platforms out there are also perfectly suited for marketing your business, developing trust with your customer base, and exposing your brand to core target audiences.
Some of the best platforms for businesses include:
- YouTube
- Snapchat
One of the best things about social media is that it’s adaptable to a number of marketing tactics, whether it’s gaining visibility, producing creative content, and even reputation management for your brand by answering questions or complaints in comments and instant/private messages.
Key Benefits of Social Media:
- Increases brand awareness
- Connects directly with your target audience
- Can be used as a customer service tool
- Helps you manage brand reputation
- Increases user traffic and helps drive SEO rankings
SEO Marketing
61% of digital marketing experts say improving SEO and expanding their online presence is their top priority.
Another tried-and-true staple of effective digital marketing is SEO, which stands for search engine optimization. SEO helps your website rank better on search engines for specific user inquiries, represented by keyword phrases, like “South Florida coffee shop.” Search engines like Google have a lot of parameters when it comes to ranking your webpages, but what they’re looking for is signals that your website contains:
- Expertise: your web content is educational and reflects your knowledge as a leader in your industry/niche market.
- Authority: people and industry influencers are citing your content in theirs, establishing your brand as an authority in your industry.
- Trustworthy: you deliver accurate information that users can rely on, making you a reliable source for search inquiries.
This is a basic rundown of Google’s EAT algorithm for measuring and ranking for SEO. Google also likes websites that are easy for users to navigate and has clearly structured hierarchal information. Sites that load fast and are mobile friendly gain more user traffic, which in turn improves your SEO—search engines see that you’re gaining views and followership, and will rank your webpages accordingly.
Key Benefits of SEO:
- Establishes your authority
- Creates trust with your customer base
- Increases user traffic and visibility
- Generates leads and facilitates conversions
- Enhances brand awareness and encourages engagement
Influencer Marketing
89% of marketers say the return on investment from influencer marketing is as effective or better than other marketing strategies.
The idea of influencer marketing is one of those trends that’s rapidly gaining traction. It’s a product of older digital tactics merging with newer ones to create something that’s rather effective for businesses to grow their brands.
CoverGirl does it with Rihanna and Ellen DeGeneres, and you can do it with “influencers” in your industry who have a large base of followers that could benefit from your products and services. By making networking connections and working with influencers, you can:
- Collaborate on projects
- Develop a blog or vlog series
- Exchange product reviews and guest posts
- Request social media mentions and links
Any sponsored content you produce should be thoroughly planned, and it should be something that feels organic for your business, not forced or not aligning with your brand.
Key Benefits of Influencer Marketing:
- Increases brand awareness and trust
- Encourages brand engagements
- Improves your social approach
- Diversifies your digital content
- Increases click through rates
Content Marketing
Content marketing generates three times as many leads as paid advertising.
Like social media, content marketing is one of the most important ways to reach your target audience, and there are so many ways to do just that. When creating content, Google’s EAT algorithm is always a great guide to start with. Great content marketing:
- Is creative and diverse: use lots of different kinds of content! Blogs, videos, lists, infographics, interactive content, and more.
- Frames with your target audience in mind: who exactly are you trying to reach, and how can you most effectively do this?
- Understands your audience’s mindset: Establish trust with your target market. How can your products and services best meet the needs of your customer base?
- Identify their points of resistance: answer their questions and identify what your customer base is searching for in user queries to find your website (keyword topics).
You want to make sure that your content promotes your brand, while still offering your customer base purposeful and truly educational information that considers their needs and pain points.
Key Benefits of Content Marketing:
- Increases brand awareness
- Drives user traffic
- Makes conversions
- Generates leads
- Establishes credibility
Looking for Marketing Agencies in Florida for Your 2020 Marketing Plan?
It takes time to find the effective digital marketing strategies that work best for your business, but these top 4 strategies are some of the most effective for any business. Large or small, local and global.