44 Stats on the Power of Video Marketers Need to Know

44 Stats on the Power of Video Marketers Need to Know-700People watch lots of videos and share them with family and friends. The type of videos varies from cute animals, tutorials, funny, and promotions. The power of video allows marketers to use their imagination and spread awareness about their products and services through captivating videos.

Generally, videos have a compelling way of triggering engagement, shares, lead generation, yielding results like click-through, and sales. The use of video ranks as one of the best tactics to create more exposure to a brand while helping a marketer achieve bottom-line. Below are some statistics showing the power of video marketing.

Why video

You should utilize video as part of marketing strategies because videos help businesses increase sales by more than 35%; generate traffic by over 51%; create brand awareness by 70%; lead to conversions by 31%. Also, videos help businesses get up to 65% more qualified leads.

After watching a video, 44% of consumers are more likely to purchase a product after a video about a particular product. 85% claim that videos enable them to associate with brands more effectively; and 70% of businesses claim that videos have helped them boost their brand awareness.

Video types

The most common types of marketing videos include explainer videos ranking at 62%, logo animation 46 %, presentation 43%, advertisement 38%, demo 33%,  slideshow at 30%, and other types of video marketing scoop 17%. Videos that receive the most online engagement are 44% informative, 37% entertaining, and 19% promotional.

Statistics show the power of video marketing can be. Check out the infographic below from SocialMediaToday to see the statistics on how to come with creative video content that will lead to consumer engagement, and consequently, boost sales.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.