In such a crowded consumer landscape, it is no longer enough for a company to have a strong product or service. You need to make sure that you set yourself apart from everyone else and get yourself noticed by potential customers, and for that you need to advertise. Businesses and sectors are all completely different, and as a result it is important to select the best solution that will attract your target audience and help you to really make a name for yourself and your company. Having a creative way to advertise your services will help to attract your audience.
Thankfully, the advertising space is as diverse as the companies that use it, and there are so many different offerings that businesses will be spoilt for choice. From TV adverts to PPC marketing campaigns, radio slots to billboards and beyond, there is an creative way to advertise and create a strategy to suit every business. Here are some of the best ways to use your advertising strategy to really stand out from your competitors and showcase your unique offering to potential clients.
1. Plan your strategy
When you first want to start your advertising campaign, consider what you are looking to achieve, which service or product you want to promote and the most effective way to reach your target market. By having a plan, you can make sure that you have the strategy, team and solutions in place to effectively make a difference to your business and its presences within the online and physical advertising spaces.
2. Set a budget and stick to it
As part of your plan, make sure that you have a reasonable budget with enough money to purchase the solutions and tools you need. Should anything come in over budget, consider whether or not it is completely necessary before making your purchase so that you can properly manage your costs and ensure that you do not end up wasting your time, effort and money on an ineffective campaign. Explore the projected return on your investment before you make it so that you know roughly how much business, or how many enquiries, you will gather from the money you put into your campaign.
3. Put your advert where people can see it
Advertising is everywhere, with the focus being on getting as many people to notice each advert as possible. If you are creating a physical advert, then make sure that you put it front and centre where people can view it regularly so that you will enjoy maximum exposure from your advertising and achieve strong returns on investment. Physical advertising can be a great way to reach multiple people, and using public transport can be the ideal way to make sure that your message reaches as many consumers as possible across a wide geographical area. When using online advertising, consider curating a pay-per-click campaign to boost your chances of being noticed and attracting your target market to view your website.
4. Consider alternatives to traditional advertising
The advertising market is competitive and filled with solutions, and whilst some are commonly used, such as billboards and TV adverts, there are other, less obvious alternatives that can be equally effective. One unique way to advertise your company is to consider wearable signage. Firms such as Nomadix Signage offer quality, interactive wearable billboards that allow advertisers to showcase their solutions and collect data about those engaging with their adverts at the same time. This sleek advertising technology will entice consumers and be unlike anything they have ever seen before, ensuring a memorable experience that will resonate and be remembered.
5. Monitor and track results
Throughout your advertising campaign, make sure that you are accurately tracking the engagement that you are receiving so that you can review the effectiveness of the campaign and learn from any issues you may have had. This is easier for online campaigns, where you can trace referrals and clicks using simple tools. With physical campaigns, you can monitor the effectiveness of your advertising by putting a specific phone extension or email address on the advert, so that you know how many people are contacting you in response to your advert. Alternatively, you could add a question onto your website, contact form or feedback questionnaire asking consumers where they heard about your business. Every method of advertising needs to be evaluated to ensure that you are receiving the return on investment you need to continue using this solution profitably, and that it is performing as required. By monitoring every advert and advertising method constantly you will reduce your chances of wasting time and money on ineffective solutions.
Whatever creative way to advertise and however you decide to run your campaign, make sure that you are constantly learning and adapting to the latest developments in the marketing, media and advertising sectors so that you can constantly enhance your strategy and be ahead of the game.