They say that this is the worst pandemic we have faced in living memory. Over half of the globe is in some kind of lockdown; in the UK, 25% of all businesses have closed, and in the USA, around 26 million people have filed for unemployment benefit making it a challenge to stay on top during the pandemic.
It is not all bad news, though, the rise in working from home has seen some companies thriving during this crisis. F1 IT Support Melbourne state that this major shift to working from home has caused a key shift in the businesses IT network and there is a correlation between those businesses thriving to those keeping on top of the shift and embracing it through all areas of the business. It’s essential for companies and brands to not use the crisis as an excuse -either to sell or not to sell- but it’s vital that brands not lose the place in the market that they have built up so far.
How to Stay on Top
Keeping the momentum, you have already built up going is essential, it shows your customers and clients you are still on top, and it is great for SEO to have consistent content.
As the English idiom states: You snooze, you lose.
Do Support Your Employees
Your employees are likely feeling very unsettled. If your company already had a work from home culture, this may not have been an enormous change, but if you had no work from home culture at all, your employees are likely feeling a little lost in the fog.
Support your employees by keeping in touch and making sure they have the right gear to get their work done on time and to the best of their ability. Consider using this time to upgrade your IT infrastructure, going cloud-based with a company like 24×7 IT Solutions is a great move right now.
Do not Over Sell during the Pandemic
Whatever you sell, services or products, do not oversell. Many more prominent brands are navigating this new world we are in by focusing on how their product or service can help. Be one of those brands!
Do Keep Your Company Voice Consistent Online
We must have some sense of normalcy right now. Look at how Innocent Smoothie has kept their social feed consistent with their irreverent style voice. If Your style is fun and sarcastic, keep it but be wary of how things sound. If your style is more B2B formal toned, keep that going. Consistency is key.
Do not Rely on Influencers
There’s been a lot of talk recently about how influencers are losing their shine during this crisis. If you regularly work with glamorous influencers, ensure that their content is still right for you. No one wants to see Glamorous Influencer X complaining about lockdown by an infinity pool with a cocktail in hand.
Do Keep Posting
The most important advice we have is to keep posting during the pandemic. The world has not stopped; it is just stalled slightly. Keep posting. You owe it to your brand and your company to keep up the great work you’ve built up over the years, but you also owe it to your followers, your fans, and your customers to be consistent.
Social media can be a great place to get the latest news, but it can also be used to escape the real world, something many are looking for right now.