Generating leads online usually, means going through several different avenues to get the customer contact information a marketer needs. These are the five most effective online lead generation strategies.
Search Engine Optimization
Creating quality content and building a good network of backlinks should help bring in potential customers through high positions on search engine ranking pages.
Social Media
Utilizing Facebook, Twitter, and Pinterest can help drive traffic to a website, thus can potentially end in turning that visitor into a lead.
Pay-per-click Ads
While a high enough bid will guarantee that an ad is seen by a significant number of people, the ROI needs to be worth it since PPC budgets can be used up quickly.
Email Marketing
Even as traditional email marketing is starting to wane, there are still plenty of ways to bring in leads with a targeted list.
On-page Optimization
Positioning your lead capture forms in such a way that they are easily accessible, therefore can boost your lead conversion rate.
Big thanks to our friends at Digital Marketing Philippines for this great infographic.
