5 Important Stages in the Content Marketing Process


When used well, content is capable of helping one maximize the connection with the target audience and turn out as a key resource in the business. Content is able to boost brand awareness, exposure, and even lead to business success since potential customers are made aware of the brand and its expertise.

In order to come up with content that is capable of appeasing customers, it’s important to adopt the following stages in the content marketing process.


Create content by having the target audience in mind. Understanding the audience includes detailed research of basic factors such as age, gender, location, behavior, and interests. Dedicated efforts and methodical research will lead content creator to the right audience.

Goal setting

This involves the visualization of the final result of content marketing. Content marketers ought to establish goals to determine the effectiveness of strategies, general direction, and methods used to create content.


Content marketing strategy is an outline of key business and customer needs. It also outlines the methods that will use content to address the needs of the customers. Content strategy should include reasons for the creation of the content, risks, and vision for the success of the brand.

Content marketing, when done in the right way, is a sure method to increase product awareness. Check out the infographic below for more information on the content marketing process and strategies to boost your sales.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.