6 Ways to Build Brand Awareness

6 Ways to Build Brand Awareness

Building brand awareness is something that many businesses struggle with. Especially when it is a new company and/or they are operating in a competitive industry. It is hard to take the company forward and compete at a higher level without making more people aware of your company. Additionally attracting new customers will help to improve your reputation and credibility when more people are aware of your company. With this in mind, what are a few of the most effective ways to build brand awareness? Here are a few of your best options in 2020 that should deliver noticeable results.

1. Influencer marketing

Influencer marketing has skyrocketed in popularity in recent times. This is no surprise when you consider how influential social media has become in terms of consumer decisions. If you can get an influential figure in your industry to recommend your brand, you will both reach an entirely new audience as well as build credibility.

2. Hashtags

Leading on from this, another way to use social media to build brand awareness is through hashtags. Choosing relevant hashtags for your social media posts could help you to reach a much larger audience and engage with those that are looking for a product/service that you can provide.

3. Social media competitions

A smart and effective way to reach a much larger group without having to put in too much work is to run a social media competition. Encouraging your existing followers to like and share your post to be entered into a draw will dramatically raise brand awareness and could encourage a lot more followers on social media.

4. SMS marketing

SMS marketing is a great way to keep in touch with existing customers, but you can also use it to build brand awareness. You can find out how to get cell phone numbers for marketing online and this will help to increase brand awareness. But you also need to be aware that you cannot use these numbers to grow your marketing list. Although you can connect the data if a subscriber opts-in.

5. Host/attend/sponsor local events

A lot of focus will be placed on building your brand awareness online. However, you must not forget to raise awareness in the area so that you can attract local business. One of the best ways to do this is to host your own events. Or attend local community events, sponsor an event – this will raise your profile in the area and help you to make important connections.

6. PPC advertising

SEO is a type of digital marketing that is certainly important. But can also take time for results to show. This is why you should also run a pay-per-click (PPC) advertising campaign. This can provide instant results and help to position your brand in front of your target customer when they are searching for something that you are able to provide.

Combing a few of these strategies could make a huge difference to your brand awareness. Help take your company to the next level, compete with bigger brands and build your reputation.

About April Heavens- Woodcock

Author: April Heavens–Woodcock , is the Chief Buzz Officer Touching Clients a Digital Marketing Firm that specializes in strategic online marketing development for businesses. She is passionate about helping businesses grow their bottom line with effective tools. She speaks regularly on social media, email marketing, and marketing around the East Coast.