Content creation is currently one of the most expensive processes in digital marketing. It’s an even bigger problem if you don’t have a dedicated content marketing team (in-house or outsourced). Brainstorming new content ideas and thereafter writing the content is a draining process. That’s where content curation comes in handy.
What’s Content Curation?
Content curation is the process of gathering information relevant to a specific topic or area of interest, adding value through selection and organization, and sharing it with your audience.
Social Media Content Curation Benefits
The main benefit of content curation is that it saves you from creating fresh content from scratch. However, that’s just the beginning. QUUU looks at seven other curation benefits for social media that will excite you.
- Keeps your content calendar full. Content curation means you always have something to post/share even on days you haven’t created fresh content. For instance, you can share content from your community forums and reshare podcasts from your groups.
- Become a thought leader by adding unique points of view. Thought leaders are popular in their niches because of their unique points of view. For instance, as an industry expert, you can add data to a curated social media post to make it more factual.
Check out the QUUU post to find out five other ways content curation can benefit your social media marketing campaign.