7 Benefits of Content Curation for Social Media [Infographic]

Content Curation for Social Media - infographic

Content creation is currently one of the most expensive processes in digital marketing. It’s an even bigger problem if you don’t have a dedicated content marketing team (in-house or outsourced). Brainstorming new content ideas and thereafter writing the content is a draining process. That’s where content curation comes in handy.

What’s Content Curation?

Content curation is the process of gathering information relevant to a specific topic or area of interest, adding value through selection and organization, and sharing it with your audience.

Social Media Content Curation Benefits

The main benefit of content curation is that it saves you from creating fresh content from scratch. However, that’s just the beginning. QUUU looks at seven other curation benefits for social media that will excite you.

  • Keeps your content calendar full. Content curation means you always have something to post/share even on days you haven’t created fresh content. For instance, you can share content from your community forums and reshare podcasts from your groups.
  • Become a thought leader by adding unique points of view. Thought leaders are popular in their niches because of their unique points of view. For instance, as an industry expert, you can add data to a curated social media post to make it more factual.

Check out the QUUU post to find out five other ways content curation can benefit your social media marketing campaign.

Infographic - Benefits-of-Content-Curation-for-Social-Media.

About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.