7 Tips to Create a More Profitable Business Website in 2021

7 Tips to Create a More Profitable Business Website in 2021- infographic

So, you’re thinking of going digital in 2021. Or perhaps you already have a presence on selected digital platforms. However, you feel your website needs a revamp to achieve your 2021 business objectives.

Red Website Design has identified seven tips to help build a friendlier, more customer-centric website to attract more visitors, convert more leads, and retain more customers. The following are quick highlights from their findings.

Make your website mobile-friendly

Mobile devices currently account for over half of all web traffic globally. This has been the case since 2017. For example, in the first quarter of 2021, mobile devices (excluding tablets) accounted for 54.8% of all web traffic.

Use videos

Website visitors spend up to 2.6X more time on websites with video than those without. Additionally, visitors are more engaged on pages with a video. The average visitor clicks 2.3 more pages when your site has a video on each page.

Offer a freebie

Freebies are the ultimate bait when on a campaign to drive subscriptions. Website visitors are a lot more likely to give away their email addresses and other contact information if you offer a freebie or discount. Excellent freebies include e-books, guides, and calendars.

Want to find out more ways to create a profitable business website? Check out the rest of the Red Website Design blog post.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.