So, you’re thinking of going digital in 2021. Or perhaps you already have a presence on selected digital platforms. However, you feel your website needs a revamp to achieve your 2021 business objectives.
Red Website Design has identified seven tips to help build a friendlier, more customer-centric website to attract more visitors, convert more leads, and retain more customers. The following are quick highlights from their findings.
Make your website mobile-friendly
Mobile devices currently account for over half of all web traffic globally. This has been the case since 2017. For example, in the first quarter of 2021, mobile devices (excluding tablets) accounted for 54.8% of all web traffic.
Website visitors spend up to 2.6X more time on websites with video than those without. Additionally, visitors are more engaged on pages with a video. The average visitor clicks 2.3 more pages when your site has a video on each page.
Offer a freebie
Freebies are the ultimate bait when on a campaign to drive subscriptions. Website visitors are a lot more likely to give away their email addresses and other contact information if you offer a freebie or discount. Excellent freebies include e-books, guides, and calendars.
Want to find out more ways to create a profitable business website? Check out the rest of the Red Website Design blog post.