Marketing is an inseparable aspect of any business. Through good marketing strategies, companies are able to gain the attention of their intended targets, thus resulting in new or increased sales of their products. Marketing videos are a good way to get that attention.
Recently, there has been an increase in popularity and prevalence of online video content. This has made video marketing turn out as a powerful promotional tool due to its exciting and engaging way through which it sells products and services to consumers.
Ways to create killer marketing videos
Center video around the brand and make them interesting
It’s always important to appeal the needs, desires and wants of the consumers by putting less focus on the sale. And concentrating on the brands’ value. Also, adding humor to the videos and putting a catchphrase will ensure that videos are more liked and shared on social media. This will lead to the videos reaching a wider target.
Come up with target clients
When sellers know the products or services they are providing, it becomes easy for them to know their target clients. It is important to build content around the target clients. Supposing a seller is targeting a general population, but a certain group (say teenagers) are the largest consumers, then it is ideal to make content that is more appealing to them.
Make the video short
A video lasting 2 minutes proves to be more powerful than a longer video, which is likely to tire clients. It’s important to keep in mind that most marketing videos will be hosted on social media. Most social platforms only allow for shorter videos.
Creating high-performing videos can take a lot of time and effort, however, with some creativity and a well-analyzed video content plan, one can capitalize on his potential and generate traffic on his videos.
Thanks to the folks at MicroCreatives for this helpful infographic.