Facebook’s search bar, called Graph Search, can be an awesome tool to get results for your business if you know how to use it properly. Graph Search is unique because it delivers search results driven by social relevance and interest data. This social data can be very useful; businesses get to know their audiences better. Read on for 7 ways to use Facebook Graph Search to gain knowledge about your audience and improve your page.
Find Similar Interests
Graph Search helps narrow your search to discover your audience’s interests. Say you wanted to appeal to people interested in boating. You could search for “Posts by people who like boating,” and in an instant, you have information on people who like boating. And you could get even more narrow and search “Posts liked by people who like boating.” Once you find the types of things people who like boating like on Facebook, you can easily begin creating content to attract that audience, and increase your engagement.
Learn About and Know Hashtags
Hashtags are on Facebook, and they’re an awesome way to discover social media trends and add your voice to the discussion. You can use Facebook’s Graph Search to search for hashtags. You’ll to learn social media’s hot topics and discover the hashtags trending in your audience. Take advantage of hashtags on Twitter as well, and use them interchangeably between the two platforms.
Know Who Likes Your Page
It’s awesome that your Facebook page has a bunch of likes, but just who are these people who like you? Search “People who like [your page name]” and in seconds you will have a gold mine of information about the people who like your page. Once you know the people who like your page, you can create content that they’ll love and drive up engagement.
Search Deeper
An abundance of information is at your fingertips with Facebook’s Graph Search. You can learn more about the content on similar pages, or find out what pages your fans like. Play around with search phrases like “Pages liked by people who like my page,” and let new information and knowledge come to you in seconds.
Discover Your Fans’ Interests
You don’t have to mess around with an email survey anymore to discover what your fans are interested in. Simply search “Interests of people who like my page” and you’ll get a great idea of what makes your audience tick. You can also search the interests of people who like other pages to learn how to better market to other audiences.
Discover Your Competitors’ Fans
To learn about your competitors’ fans, search something like “People who like [your competitor’s page name].” You can use this information to better target your Facebook ads and keep an eye on what is working and not working for the competition.
Demographic Research
Demographic research is now very simple with Facebook’s Graph Search. You could search something like “fans of my page under the age of 30,” and you will be given access to a list of your fans who are under 30. You can search across other pages and discover the interests of your targeted demographic audience and create content that matches their needs.
Facebook’s Graph Search is a great way to discover the information you need to successfully market your business. The key is to stay on top of social media trends. Use the information you gather to create content that your audience will love.
Read the original article at MaximizeSocialBusiness.com