A Trustworthy e-Commerce Website

A-Trustworthy-eCommerce-Website-315In a typical online shopping situation, customers pay for their purchases first via a digital payment system. Then, they wait for the seller to ship their goods to them. Thus, trust is a big component of e-commerce, especially from the customers’ perspective.

To make customers trust your business before they even buy anything, here are a couple of key activities you need to do:

  • Be transparent

    Don’t wait for customers to ask you for details they need. On your page, make sure the following information is easily seen: your customer service channels and hours; number of customers served; year when your business was established; list of accepted payment methods (highlight Paypal if it’s included); and any form of verification from the brand you’re selling if you’re a reseller. Even if people haven’t heard of your business before, seeing these details will make them trust you more.

  • Be convincing

    Share credible testimonials from satisfied customers. Knowing other people already had a good experience with will make prospects more inclined to become customers themselves. If you’ve been featured by a publication (whether offline or online), make sure to cite that as well. People need to get reassurance from an authoritative third party before they’ll take a chance on your business.

Trust is hard to build at first, but start it right and you’ll get it in time. Thanks, Kissmetrics for this amazing infographic.

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.