[Infographic] Ad Specs for Facebook and Instagram

 Ad Specs for Facebook and Instagram
Webpage FX created “The Latest Ad Specs for Facebook, Instagram (Infographic)” examining objectives for both social networks, providing immediately actionable steps to increase social media engagement.

For example, there are 3 ways to encourage Clicks to Website:

  1. In a Facebook Ad, show one 1200 x 628 image with 20% text.
  2. In an Instagram Ad, show one 1080 x 1080 image with a link that has no more than 20 text characters.
  3. In a Facebook Ad, use the Facebook Carousel option which allows multiple 600 x 600 images. Follow the same suggestions for text and link descriptions as above.

The infographic breaks down each potential area of engagement showing how many types of engagement are possible and how to put them into action. You will learn what size and how many images, how much and where text should be placed, and what kind of links and headlines to use.

Ad Specs for Facebook and Instagram

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.