Webpage FX created “The Latest Ad Specs for Facebook, Instagram (Infographic)” examining objectives for both social networks, providing immediately actionable steps to increase social media engagement.
For example, there are 3 ways to encourage Clicks to Website:
- In a Facebook Ad, show one 1200 x 628 image with 20% text.
- In an Instagram Ad, show one 1080 x 1080 image with a link that has no more than 20 text characters.
- In a Facebook Ad, use the Facebook Carousel option which allows multiple 600 x 600 images. Follow the same suggestions for text and link descriptions as above.
The infographic breaks down each potential area of engagement showing how many types of engagement are possible and how to put them into action. You will learn what size and how many images, how much and where text should be placed, and what kind of links and headlines to use.
