Alternatives to Wildfire Apps as Google Reassigns Role

alternatives to Wildfire by google

Did you catch the news?  Google announced last week that its WildfireApp platform will stop taking any new clients and instead focus on its Double Click advertising program.

This means Wildfire is moving out of the App arena.

The official statement on Wildfire’s blog reads:

“The Wildfire Social Marketing Suite, which helps businesses manage their posts and content on social networks like Facebook, Twitter, Google+ and Pinterest, will continue to be supported, but further investments will be limited: we won’t be building new features or signing up new customers. Our focus will be on integrating Wildfire’s technology with our ad technology platform and building new feature.”

For those that depended on Wildfire to host Facebook apps, you’ll need to be looking for an alternative to Wildfire.

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.