Social media marketing is entering the new era, 2020, is increasingly driven at a fast pace by technological development. It is more critical for marketers to know and stay ahead of the times when it comes to social media. It would be best if you had the right tools at your disposal, an up-to-date strategy, and at par with the social media.
Here are 10 Social Media Trends to look for in 2020.
1. No More Likes On Instagram
Instagram has a notable impact on buying decisions around the world because of this many brands are elevating their businesses to this platform and incorporating Instagram influencers to their marketing strategies. Plans are to scrap like button, one of the Instagram key features –likes. The argument is that the number of likes the user gets shows his social worth, which will lead to mental stress. To elaborate more on this, Instagram wants the user to give more value to the posted content than to the number of likes the users get.
Practically speaking, now omitting likes is no longer a plan; it is already implementing in seven countries.
2. De-emphasize the Use of “Vanity Metrics”
Losing the “like” button on Instagram is a part of today’s trend to give less emphasis on “vanity metrics” on social media. It’s a sign for the social media marketers and influencers, to start using actionable metrics such as the rate and quality of user presence in social media. Intelligent marketers will start exploring user demographics and relevant user data to target potential customers.
3. Building Social Media Communities
The communities aren’t a new concept, but brands are building them in different ways, which is paying off and will see a rise in 2020. Creating a group and having people join it is no guarantee that they will engage, but building social media communities away from your profiles is just the start. You also need to create content that gets them interesting, encourages conversations, and gives that feeling of community. So that keeps people engaged with your brands but also bring in new leads and customers while also adding a human, personalized element to your brand.
A big social media marketing trend for 2020 is word-of-mouth marketing, which is one of the benefits of building social media communities.
4. Test Your Creative Directions by Exploring New Channels
It is always useful to keep up with and check what social media trends to look for as social media is changing at a rapid rate.
For example, one of the biggest trends in 2019 was the popularity of TikTok, which became the most downloaded social media app.
It highlights a growing need for a creative expression that focuses on users. Another good platform that encourages eCommerce sales through social media is Pinterest; it is now mostly used for saving receipts and getting decorating inspiration.
5. Audience Segmentation
The choice of social media platforms instantly serves as a form of audience segmentation by itself in social media. For example, Pinterest’s demographics lean toward women, so you can have specific messages for women. So is the case with older professionals to prefer LinkedIn. Similarly, Snapchat tends to be younger users. Make use of different tools and strategies to segment your audience to more specific, narrower niches. The more demographic data you filter, the smaller your audience will become, that decrease in volume is inversely associated with an increase in relevant audience and thereby increase in conversion rates.
6. Personalized Video Marketing As All-Time Favorite
People are more interested in watching a lot of exciting videos than reading an article. Social media platforms like Facebook, Instagram, Snapchat, are already pushing the brands to come up with good video content. Video content will dominate social media, a superstar over all other types of content. The future of social media is said to be short-type videos or long-type video content.
7. Authentic Influencers Will Rise
Marketers value authentic influencer’s content as more honest and grounded than traditional advertising. Even though influencer marketing is not a new trend, it is going to stay around for a while in social media. Investing in influencers is much efficient than running paid ad campaigns. Influencers can help marketers not only to generate leads but also to achieve a variety of marketing goals. These are the reasons why it is becoming more popular among marketers to work with multiple smaller influencers than one celebrity.
8.Seamless Shopping Incorporated Into Social Platforms
One of the biggest social media trends to look out for is eCommerce. In the next few years, it is predicted eCommerce growth will think about safe shopping on social media. Social media platforms like Instagram, Pinterest, and Facebook are used by brands to sell their products. eCommerce on social media is the new retail avenue for a variety of brands, and this trend is getting stronger. Also known as Social Commerce, it is becoming a main retail channel equivalent to other mediums like websites and off-line stores. Brands and Marketers will incorporate Social Commerce in their sales strategies.
9.Short-Lived Content Gain Popularity
Content marketing has changed! Short-lived content is available only for a short duration and disappears afterward. For example, Instagram and Snapchat Stories. The attention span of people is short-term. Now the way they like to consume content has changed. Stories have become popular as they are short, engaging, and addictive.
10.Prevalent Local Targeting
Local targeting is the counterpart for social media, just like local SEO is for local brands. A lot of brands use a specific geographic location to reach out to and attract people. Social platforms like Instagram come up with the option to search for posts from near-by areas or particular places. Geo-targeting works well for promoting posts or tweets to target the right audience. Brands can use the location filter in their social media ads to advertise only the relevant and local audiences.
Social media marketing is advancing at a fast pace in its technology and strategy every year. The web is getting faster; customers are becoming more demanding, and engaging the customer is getting more challenging. Therefore to keep up in the digital marketing field, we need to keep up with the latest trends.