Every online business would likely tell you that they want to increase their online presence; after all, doing so will bring you more traffic, customers, and greater brand awareness. Increasing your business’s online presence might, in theory, sound simple enough, but in reality, it can be very challenging. Knowing which strategies and practices to employ is the key to successfully increasing a business’s online presence.

1. Find Out Your SEO Score

One of the most effective ways of boosting your business’s online presence is to ramp up your use of search engine optimization practices. In theory, this will help you increase your search engine ranking, making you more visible and increasing click-through to your website. In practice, however, things aren’t quite this simple. With search engine algorithms evolving more rapidly than ever, understanding the best SEO practices to use can be challenging. Employing the wrong SEO practices can be a huge waste of resources as it will never bring the desired results. You should consult with an SEO services company to find out your SEO score. This will help you to better understand which SEO practices you should use to effectively increase your search engine ranking.

2. Create a Responsive Website

The way that people are using the internet has been changing over recent years. Traditionally people would sit down at their PC or laptop to search the web; this is no longer the case. People can now access the internet from their watches or speakers. Over 50% of internet users are now using their mobile phones to access the internet, this number is only set to increase further in the coming years. For businesses to ensure that they continue to offer a high-quality user experience, they need to be ready to host traffic from a range of different devices.

Responsive website design is the very best reaction to the change in consumer internet habits. When your site has a responsive design, it means, essentially, that it reacts to the device that a visitor is using to ensure that your site functions optimally for every visitor. This helps you to keep customers on-site and boost conversion rates, both of which increase your search engine optimization.

3. Become a Reference Point

Becoming a trusted authority on a topic is a great way to increase your business’ online presence. If you create a bank of engaging, entertaining, and insightful content, then you will begin to be seen as a good reference point. Over time, other websites will start linking back to your site. This will help you to increase your reach and will also boost your search engine ranking. You must focus on relevant topics to ensure that you are appealing to the right target market.

4. Utilize Social Media

The internet does not only exist in the form of search engines, and businesses looking to increase their online presence should never undervalue the importance of social media. Social media marketing can help you to increase your brand awareness, form deeper relationships with existing customers and reach new relevant target audiences.

The trends for social media marketing are now focusing more on quality than on quantity. Instead of launching a campaign on every social media platform you can get your hands on, you should focus on the platforms most relevant to your target audience. This strategy allows you to be more focused and enables you to create more tailored, high-quality content.

5. Use Ads, Carefully

Advertising can help you to increase your website’s online presence; however, you must be mindful of your use of online advertising. Too much advertising can damage your brand image, as you become overexposed and begin to lose consumer trust and respect. You must create a strategy for online marketing that values on relevance rather than overexposure.

Managing a call center requires careful planning and lots of hard work. This is to be expected, as call centers generally employ a large number of people who are required to handle customer queries, solve problems, and reach sales targets.

As a call center manager, you likely need some help and guidance to improve performance levels and keep everything running smoothly, so here are some pro tips for you to read.

Use customer service analytics 

Customer service analytics are a fundamental part of all modern businesses – not just call centers. You need to use customer service analytics to learn about the customer journey. This way, you can make relevant improvements to your call center performance.

How is this possible? It’s possible because customer service analytics provide valuable insight into your team’s performance levels through flexible dashboards. Through these dashboards, you can review group or individual performance levels to see who is doing well and who is underperforming (for example, one employee might be getting persistent call drops, which isn’t good). Additionally, customer service analytics allow you to analyze KPIs, such as customer satisfaction levels, which are a gold mine for improving performance levels.

Focus on personalization 

Call centers that focus on personalization in their services are much more likely to experience success with customers. So, what exactly is personalized customer service in the world of call centers? Here are some examples of how you can improve personalization:

• Provide on-hold music where customers can choose from a selection of songs
• Always address customers by their name
• Assign agents to specific customers for consistency and familiarity purposes (it’s better for customers to speak to the same agent each call rather than a new representative every time)
• Keep detailed customer files for agents to refer to both before and during calls

Provide an excellent employee experience 

Businesses often say: “The customer comes first.” 

Although this is a healthy attitude to have, your call center employees are just as important. They are the guiders of your ship – without them, there is no call center.

Therefore, you need to provide an excellent work experience for them that helps drive motivation and enthusiasm levels. Thankfully, there are many ways you can improve the work experience.

Firstly, modern call centers are now – largely because of the recent pandemic – providing employees with the luxury option to either work from home or come into the office. This is an excellent way to make your employees happy, as many of them will prefer to work from home. Providing you have the right equipment and resources, make sure you provide your team with this choice.

Furthermore, your call center needs to offer incentives and rewards for your best employees who work tirelessly every month. These could be bonuses, or promotions to a higher rank in the company (many call centers have management ladders for employees to metaphorically climb).

For employees working in your office headquarters, it’s also important that they are given high-quality working conditions – which means the best possible equipment (from headsets to chairs), social areas, and plenty of natural light.

Hire the best employees 

When it comes to hiring at call centers, it’s not about who has the best university degree. Rather, it’s about customer service experience and personality. If candidates don’t have experience in customer service, there’s nothing wrong with giving them the opportunity to learn. But, this isn’t going to give you instant performance improvements. Instead, you should be looking to hire experienced pros who have a proven track record of excellent customer service.

Conclusion

These are some useful tips to help improve productivity and your call center performance. In the post-pandemic world, you’re going to experience a ton of new challenges. Therefore, it’s important to use these tips to stay ahead of your competition and maintain your advantage within the industry.