To achieve sales success, new business owners need to create and practice effective sales pitches, gain self-confidence, and make personal connections with customers, clients, and co-workers. Becoming an independent business owner (IBO) for a company with a solid support network is a great way to learn how to make all of these things happen for you.
Delivering Sales Pitches
Delivering a dynamic sales pitch is essential because it’s likely to be a prospective customer’s first interaction with you and your company. The pitch should educate the customer about the company beyond what they might already know, while explaining your role with the company. You should also learn in advance how to overcome customers’ common objections to sales pitches.
However, a pitch is also an opportunity to get to know the customer’s wants, needs, challenges and problems, so you can help them in the best possible way. A good sales pitch is a dialogue, not a monologue.
When putting together your pitch, it’s important to focus on the content and words you will use, as well as on how you’ll deliver the message. Your body language and tone of voice should communicate enthusiasm and confidence.
No seller feels 100 percent confident all of the time, though. Instead, selling with confidence means putting the customer at ease and addressing them with sincerity and conviction. Everyone isn’t born with this skill, but it’s something that can be learned, observes well known sales expert Tony Robbins.
Of course, it’s easiest to talk to the customer sincerely and enthusiastically when you strongly believe in the company you’re selling for and its products. In deciding on a company to affiliate with, be careful to stay away from pyramid schemes and other scams, instead choosing a brand that communicates transparently and honestly, and which can help you and your co-workers to do likewise. Transparency is essential for business growth.
Making Personal Connections
As we all know, success is all about making the right connections with people. However, it isn’t enough to simply hand out business cards at networking events and work hard on building social media contacts. Instead, the real objective should be to connect with, learn from, and build authentic relationships even with those who are very different from us, according to author and business consultant Alan Gregerman, quoted in Inc.
There are many skills involved in making genuine personal connections, but one of them is listening. You should make your customers, clients and co-workers know that you care by giving them your full attention. Pay heed to their tone and mirror it, if appropriate. For instance, if a customer makes a mistake in giving you his phone number and gets embarrassed, have a laugh with him and tell him that, yes, you, too, get tripped up sometimes. Find lots of other ways to relate to people, too, of course.
Joining a Support Network
It would be difficult if not impossible to acquire all of these skills by going it alone. One of the easiest alternatives is to become an Independent Business Owner with a trusted brand like Amway, which offers an extensive support network for teaching, coaching, and mentoring new business owners. Though rumors have circled that Amway is a scam, the company’s business model is completely legit, and it’s large network of sales partners provides a built in support system for newcomers.
Working collaboratively as a member of a sales team also helps to build a culture which inspires everyone on the team to be more innovative, Gregerman suggests.
If you’re starting a new business, why go it alone? Even if you’ve already developed many abilities in the skills needed for making personal connections in business, there’s always room for improvement. Consider becoming an IBO for a brand you can trust.