All posts by April Heavens- Woodcock

About April Heavens- Woodcock

Author: April Heavens–Woodcock , is the Chief Buzz Officer Touching Clients a Digital Marketing Firm that specializes in strategic online marketing development for businesses. She is passionate about helping businesses grow their bottom line with effective tools. She speaks regularly on social media, email marketing, and marketing around the East Coast.

How To Demonstrate Your Expertise As A Business

Expertise As A Business

Expertise As A Business

Consumers want to feel that they are in safe hands so they will always choose a brand that is considered an expert in the industry. Of course, this can make it challenging for new and/or smaller businesses competing with the bigger brands that have all the power. But there are a number of highly effective strategies that can be used for any-sized business to show their expertise. Combining a few of these should help improve your brand reputation. Additionally they can help you compete with the bigger companies in your industry. If you are looking to demonstrate your expertise then here are a few ideas worth trying.

Use SEO From Digital Marketing Agencies

SEO is not only useful in terms of increasing brand awareness and directing more traffic to your site, it is also helpful in terms of demonstrating your expertise. The businesses that appear near the top of search engines are deemed to be authoritative sources according to the search engines. This in turn, suggests to consumers that the company is an expert and is also reliable.

Use Social Media Smartly

Every business these days has presence on social media. But very few use these platforms effectively. They are perfect for showing your expertise as you can engage with your target customer, answer questions, and create useful and engaging content for your target customer. This will show your expertise, while also helping to promote your business.

Share Information On Industry News

You can show that you are a modern business with a firm understanding of the industry by sharing and interpreting industry news. Creating content that talks about the trends, challenges, and developments within your industry is a great way to demonstrate your expertise. You can show yourself as an intelligent and up-to-date business. Plus you can keep customers coming back for more information.

Discuss The Latest Improvements To Your Business

Discussing the changes that you are making to your business in your content is another smart way to show your expertise. Giving people a “behind-the-scenes” preview, and humanizing the brand. You can discuss why you have decided to replace your conveyor belts, for example—along with the different conveyor belt types—in order to provide evidence of your expertise and how the changes you are making will be beneficial both for the business and for the consumer. It also shows that you are a brand that is constantly looking to improve, which will show that you are serious about what you do.

Guest Blogging

In addition to creating content and sharing it on social media and on your own company blog, it is also worthwhile creating content that is then posted on another blog. This is particularly true if it is a respected and popular publication. This can help you to position yourself as an expert in the industry. As well as allowing you to reach a much larger audience and hopefully attract new customers to your business.

Customer Reviews

It is easy enough for a business to say that they are an expert in the field. But it will be much more effective if it comes from your existing customers as an unbiased source. This is why you should always follow up with customers and encourage them to leave a review (you may have to use an incentive). You can then place these reviews on the company website and on social media. This is often what consumers look for first when trying to decide whether or not to use a business, so it could help to increase conversions too.

Provide Excellent Customer Service

Excellent customer service is always important for improving your brand reputation and both attracting and retaining customers. But it can also be useful for showing your expertise. Speaking with customers is the perfect chance to show that your company has expert knowledge. However you must also be careful not to speak down to the consumer or come across as arrogant, so staff training will be important in this area.

Combine a few of these strategies and you should soon start to position your brand as an expert in your chosen industry, which will help you to compete at a higher level.

What Your Company Needs to Do When Prepping for a Big Product Launch

What Your Company Needs to Do When Prepping for a Big Product Launch

What Your Company Needs to Do When Prepping for a Big Product Launch

A big product launch is going to be one of the most important times in your company’s life. You need to make sure that everyone is prepping for this time with as much gusto as possible. Here are some of the things you need to do when preparing for the launch of a new product or service.

Finalize Everything

You need to make sure that everything about the product or service has been pulled to the perfect conclusion. Though there is room for you to make small changes as you can, you need to also ensure that all major things have been finalized.

For example, you can’t add a new function to a product at the last moment. There is no time for you to get through any of the testing that needs to be done. Instead you need to focus on other aspects of the launch that are going to take centre-stage. If you come across something that should have been done months ago, you need to work out whether you can do without it or whether you want to essentially push the launch back.

This can also go way past the actual products itself but other items connected to it. For example, things like packaging and logos all need to be finalized for printing. You might think that this can quickly be printed off again and fixed at the last moment, but it can’t if they need to be distributed widely. The more you can finalize in the beginning, the better.

Put Out the Word

Are you doing everything in your power to shout about this new launch? This is likely to be a momentous occasion and it could be about to usher in a new age for your company. You need to make sure that you are drumming up support from people who have been customers for a long time, plus those who may not have heard about your company before.

Launching a new product inevitably means that you are fulfilling some sort of niche within the industry. You need to make sure that you are able to attract the attention from those target demographics you would have come up with during the initial development of the product.

There are plenty of ways you can do this. Some of the most classic might be email marketing using a free email campaign software, or through a print campaign with a magazine or a local newspaper. Depending on your budget, you could even consider a local television ad.

However, one of the most effective in this modern world by far that you could try is through social media advertisements. Social media is one of the most important tools in any company’s kit. You can tease the product first and set up a countdown. Before long, you could then begin to post more information about the product and really begin to build up some hype.

Send Out Early Samples

Nowadays, influencer marketing can help to bring in some serious interest in your products early on and you need to capitalize on this as much as you can. It does not matter what type of products you make, there is likely to be a market that you can appeal to. An influencer campaign can be a lot of money but it could also reach a lot more people than a traditional ad campaign. 

One of the most effective ways to do this is to send out a free sample for the influencer to try out. Many beauty and lifestyle influencers love to try first impressions across all sectors. They often like to recommend their favorite items to their audiences and they can take a simple and relatively unknown brand and literally make it into an overnight success. The scope of what can be done here is truly insane. It might be well worth looking into sending out trials to influencers if you think this could be a viable path for you to explore.

Set Up a Great Launch Party

Cap everything off with a launch party. This should be the chance you take to introduce the world to your new product and all its capabilities. There are so many products already out there and your new one deserves to enter the world with a bang.

This can also be incredibly useful if you know that you are going to be entering a new era within your company with this launch. Not every business is the same as when it first started. If you want to use your product launch as a chance to beckon in this new era, you need to make sure that it is the best party possible.

Firstly, you need to make sure that it itself is a great party. Find an amazing space and think about hiring the services of a professional party planner to make sure that everything goes off without a hitch. On top of that, you need to put together a fantastic guest-list. Not only will this include people from your company and your close friends and family, but it could include some industry experts and other people who could help to bolster the product’s first few weeks on the market. Finally, make sure that there is a great launch moment built into the actual evening. Whether you do a countdown and a reveal or just something a little more informal, a launch party could really tie everything together well.

Prepare Your Big Launch Today

A new product launch is an exciting time for any party. If you want to make sure that yours goes off without a hitch, some of the above steps might be able to help you out. Keep the focus on the product itself and showcase all of its capabilities fully. No matter what product you are trying to put out on the market, you always need to ensure that its launch is the best it can possibly be!

3 eCommerce Trends for Late 2020

3 eCommerce Trends

3 eCommerce Trends

2020 has already been one of the most significant years for eCommerce. As governments around the world ordered traditional, non-essential shops to close their doors for months; online stores have become the only place to get a huge number of products. While many shops start to reopen, the effects of the pandemic will still be felt throughout the rest of 2020. Here are three of the significant eCommerce trends to look out for towards the end of this year and into 2021.

Mobile even when we’re not mobile

One of the most surprising headlines is that despite more people being forced to stay at home, more are continuing to use mobile devices to buy online. A study has found that mobile devices will be used to make over 70 percent of e-commerce transactions across the world by the end of the year.

Making sure your website is accessible on mobile devices has become more critical than ever. For many, the only access they would have had to a traditional desktop computer would be at their office. While working from home, many laptops may have been repurposed to complete tasks for work. Therefore they are less likely to be used for shopping.

This eCommerce trend will see even more brands turning to systems like Magento to power their websites. This open-source software allows developers to design a website that can adapt itself to the smaller screen. Developers with experience in this system that is ever-growing in popularity, including Magento developer London who have over 10 years of experience, will continue to be in high demand. Due to the entirely customizable nature of this product, businesses will need to employ experts to get the full use out of Magento.

Small business takes center stage

Small businesses across the globe have taken a big hit due to the coronavirus pandemic. Many have gone out of business. Many more are struggling to recover from the loss of revenue due to having shut up their shops. Now more than ever, customers realize that they must use their small businesses or risk losing them forever. Celebrities are also turning their backs on big brands. Many are instead using their social media platforms to encourage their fans to buy from small businesses. Recently Beyoncé curated a list of small black-owned companies and released it alongside her new single to help encourage sales. This is one of the new eCommerce trends, alongside the limitations of physical contact due to coronavirus, that has seen lots more businesses choose to sell online.

Environmental responsibility

While on the backburner due to the global pandemic, it is still a big issue for people buying online. Customers want to see that businesses are using less single-use materials such as plastics. And doing more to reduce their carbon footprint. This has seen many brands dedicate whole sections of their website to explain the steps they’re taking to become more environmentally friendly. We’ll likely see many more site redesigned to make this information prominent on their pages before the end of 2020.

How to Plan a Successful Social Media Strategy for Your Business

How to Plan a Successful Social Media Strategy for Your Business

How to Plan a Successful Social Media Strategy for Your Business
Whatever kind of business you are running, knowing how to promote and advertise your business is vital to your success and profit. Knowing how to plan a successful social media strategy is crucial. Social media has become a critical part of marketing. Knowing how to use social media platforms as a business can be the difference between your business succeeding and failing. After all, it is no good running a great business if potential customers do not even know it exists!

In this article, we will look at the main steps needed to design and plan a successful social media strategy for your business!

Ensure Security of Accounts

The importance of security cannot be overstated. Social media accounts can be hacked. This leads to dire consequences personally and professionally! You should ensure that any devices used to access social media have sufficient antivirus protection. Plus ensure passwords to accounts are secure and only given to a small number of trusted employees. Employees who understand your social media strategy. The internal security of your company is highly important. It may be worth implementing a Zero Trust network model for your network!

Create Buyer Personas

Before you start planning and creating social media content, the first thing that you will need to do is work out exactly who you are advertising your business to. This will determine not only what kind of content you make, but every other aspect of your social media strategy.

A useful thing to do is to create a buyer persona. A buyer persona is the ideal person that you are marketing to. Instead of a real person, a buyer persona is typically an amalgamation of traits and demographics of your customers. For example, if you are working in the automotive industry, there is no use in advertising to people who do not drive! An example of a buyer persona could be male, in their thirties or forties, with disposable income and an interest in sports and leisure.

You can use examples from your existing customers to create a buyer persona. Or, consider the traits of a demographic that you want to advertise to more than before.

Develop a Brand Persona

A brand persona is what your business would be if it were represented by an actual person. A brand persona should have the desired traits of your business. These are worked out by analyzing the buyer persona and working out what that persona would best respond to. For example, a formal or casual manner. You should ensure that all of your social media posts and communications seem as if they come from this same persona.

Choose the Best Social Media Platform

Deciding which social media platform to use is essential. Although it can be tempting to sign up for every single social media platform that exists (especially as many of them are free to use). You need to make sure that you have time to consistently maintain and update accounts on every single site that you are using. You can use your buyer persona to work out which platforms your chosen demographic uses most. Some platforms, such as Facebook and Twitter, even allow paid ads, which can be worth considering!

Create a Content Calendar

The final step needed to plan a successful social media strategy for your business is a content calendar. Your customers and potential customers do not want to be bombarded with a constant stream of content. However it is ineffective to post too rarely. You should research the best times of day to post content (usually the times that your target demographic is likely to be online). Then ensure that content is posted at least a few times a week. You will also need to take time to respond to direct messages from customers/potential customers as soon as possible, and in an approach fitting to your brand persona!

Five Ways Social Media Marketing Benefits Your Business That You Haven’t Heard Before

Five Ways Social Media Marketing Benefits Your Business That You Haven’t Heard Before

Five Ways Social Media Marketing Benefits Your Business That You Haven’t Heard Before

Social media marketing has become almost a no-brainer marketing approach for all kinds of businesses that are looking to get that extra boost to their leads and sales. People are spending record amounts of time on their devices. Especially on social media platforms such as Facebook, Instagram, TikTok, etc. Additionally this trend and these platforms aren’t going anywhere any time soon.

Not taking advantage of such an opportunity can limit the growth of your business. As well as decrease the number of potential customers. And in all honesty make or break everything you’ve been working for.

Luckily, social media marketing isn’t as hard as some make it out to be. Knowing about some of the benefits which you haven’t heard of or considered before will not only make you more knowledgeable in this sphere but will perhaps motivate you and get you on the right track with these essential marketing techniques.

Today you’re going to read about 5 social media marketing benefits that come with marketing your business online. Plus, how it can affect and improve your business without an incredible amount of effort.

Positive Change

When first embarking on the SMM (social media marketing) route, you’ll begin to quickly learn more about your brand in ways that you haven’t thought of before. This knowledge can ultimately lead to growth. Which can indeed begin to promote positive change within your business.

Having the exposure that comes with being on social media as a company or brand not only means that you’ll be seen by lots of people. But you’ll also get to hear voices and opinions of others. Which if considered carefully and constructively, can, in fact, provide valuable lessons and answers to your questions.

A recent example comes to mind when considering what good can potentially come from what otherwise would’ve been a sticky situation. This case involving Starbucks, and how they handled that potential crisis with the help of social media. Instances as such show just how in the midst of a crisis, social media can be used to sway public opinion back in your favor by quickly enacting positive change and making it public.

Converting the Unbelievers

When you’re on social media, whether you like it or not, you’ll be seen by a lot of people from different backgrounds and interests. This presents a golden opportunity to convert all the leads that weren’t interested in your brand, product, or company before. While you might be marketing to a specific audience, the more people see you, the higher the chances you’ll get customers who don’t fall under your usual buyer persona. Attempting to convert those leads should be one of the focal points of your social media marketing campaign. This has everything to do with external content.

Things like promoting your brand in a way that’s not only informative but also entertaining. Perhaps either through video content or blogging, is bound to turn a few heads. Plus it may get shared amongst people that wouldn’t usually think twice about your product. This and many other conversion practices can be found here. Besides doing your own research, which will make you better prepared to get your social media campaign on the right course. Always remember that the more bases you fill-up (social media platforms that you’re on) the higher the chance of success will be.

Customer Loyalty

If done right, the following that you generate on social media can turn into a digital community. They will follow you through highs and lows and won’t leave you when the cards are down. This is one of the biggest social media marketing benefits for your business. If you stay authentic as a brand, the chances are that you’ll be truly liked and perhaps even loved. Your customers will reward you with loyalty, which in the business world goes a very long way.

For this to happen, you should strive for everyday excellence. Additionally, nurture your social media marketing platform with all the right care and attention. Things like great customer service via social media. Or, providing external perks to already existing loyal customers, as well as giving customers reasons to be loyal are all great examples of how customer loyalty can be achieved. This article does a great job explaining all the ins and outs of creating and keeping customer loyalty. It is definitely worth taking a closer look at.

Hard to Forget

Social media can help you when times are hard – if you’re visible and active on social media during tumultuous times, there’s a good chance your current customers won’t abandon you or switch to someone else when things go back to normal.

Keeping a presence through thick and thin in an almost relentless fashion will resonate in a way that you are relevant now and will be for the times to come. This type of assurance can be almost seen as priceless and to get there should be motivational enough to begin an SMM campaign in the first place.

You’ll Gain Knowledge

You’ll learn more about yourself and your customers with social media acting as a sort of mirror. If there’s active communication going on, there’s a possibility you’ll unearth something new. Plus, what you weren’t aware of before about yourself and your brand. These are some of the closest insights a business can ask for. Its availability comes in one of the purest forms.

A direct line of communication, which can be full of opinions, thoughts, and downright discussions in regards to your brand or product can serve as a real eye-opener. This all leads to you having the necessary knowledge. Which can lead to the improvement and growth of your business.


These five social media marketing benefits will provide you with new insights that you haven’t heard before. Now you’ll be able to apply this knowledge to your Social Media marketing strategy.