All posts by Mike Gingerich

About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

Google’s Page Experience Update 2021: A Quick Guide

Googles-Page-Experience-Update-2021 - infographic.

Googles-Page-Experience-Update-2021 - infographic.

Google’s Page Experience update rollout is finally, as the search giant’s Search Central Twitter account announced on September 3. Surprisingly, there’s not been much buzz about the update. Even the Twitter update only has a few engagements to date.

Nevertheless, this is a major update that SEOs must take seriously as it will have significant consequences down the line. Fortunately, Attrock Digital Marketing has broken down the 2021 updates so that you can implement the requirements with ease.

The following is a summary of the main points;

  • New Core Web Vitals: Google Page Experience has announced three new ranking signals. They are Cumulative Layout Shift (CLS), Longest Contentful Paint (LCP), and First Input Delay (FID).
  • Mobile usability update: The 2021 update says that Google will henceforth check if your web pages are functional on mobile devices. A website qualifies as mobile-friendly if it doesn’t have mobile usability errors.
  • HTTS requirements: Google will henceforth also monitor overall HTTP/HTTPS ratios of all websites. If you have more HTTP than HTTPS URLs, you’ll see a warning banner on your site.
  • Intrusive interstitials: From now, Google will consistently check and rate websites based on advertising techniques and punish sites with distracting or interruptive ads.

Check out the Attrock blog to find out what else the Google Page Experience 2021 update covers and what you must do to retain your good rankings and stay out of trouble.

https://attrock.com/blog/google-page-experience-update/

27 Time-saving Blogging Tools for a Supreme Content Marketing Strategy in 2022

Time-saving-Blogging-Tools infographic.

Time-saving-Blogging-Tools infographic.

Blogging is the key to successful content marketing. Indeed, data from SEMRush indicates that blogging is more important to content marketers now than ever before. So there’s a definite need for time-saving blogging tools.

Unfortunately, blogging is not that easy. The SEMRush study finds that bloggers and content marketers spend more resources and time on blogging than ever. Targeting, scheduling, and promotions are especially massive challenges.

The guys at Red Website Design have been brainstorming solutions to these issues and recently compiled 27 time-saving tools to help you build a better and more valuable blog.

Time-saving Blogging Tools by Category

  • Brainstorming tools
  • Writing and note-taking tools
  • SEO and content optimization tools
  • Visual design tools
  • Promotion and scheduling tools
  • Organizational tools
  • Analytics and tracking tools

Each category of tools addresses a unique blogging need. Furthermore, an even better part is that you get up to four different tools per category. Moreover, you get professional advice on how to best use each tool.

Best Brainstorming Tools

  • Answer The Public: Best for finding questions your audience is asking.
  • Google Trends: Best for identifying trending blogging topics in your industry.
  • Buzzsumo: Best for discovering content with the highest engagement potential.
  • Ahrefs: Ideal for primary and long-tail keyword research and optimization.

Check out the infographic. It can help determine if some of the tools can help take your blogging campaign to the next level.

https://blog.red-website-design.co.uk/2021/10/15/blogging-tools-2022/

The Basics Of NFTs: Digital Art & Collectibles on the Blockchain

The-Basics-Of-NFTs.

The-Basics-Of-NFTs.

The basics of NFTs. Non-fungible-token (NFT) sales reached $2.5 billion in 2021, up from $13.7 million a year earlier, once again confirming the immense value of the new industry. There were more than 40,000 sales in March 2021 alone.

This presents a lifetime opportunity for investors seeking value. Like traditional artwork, a simple NFT today could be worth millions tomorrow. However, many recommend getting cryptocurrency insurance to protect your assets.

Interested? The Expensivity team explains the basics of NFTs in one of their recent blogs, even providing useful tips for those who wish to get started in the field. The following are excerpts from the blog.

What are NFTs?

Non-Fungible Tokens (NFTs) are unique and non-interchangeable data units stored on a digital ledger. Moreover, the term “non-fungible” actually refers to an item’s unique properties that make it unexchangeable with something else.

How Do NFTs Work?

Non-fungible tokens use digital keys to secure items using the same technology as cryptocurrency. A public key serves as the ownership assignment, while a private key authorizes a change in ownership. Meanwhile, the blockchain maintains tamper-proof ledger transactions and serves as a reference in case of misunderstandings.

Any digital creation can become an NFT, whether a photo, video, social media post, blog post, comment on a forum, etc.

Check out the Expensivity infographic to learn more basics of NFTs, what they are, how they work, the benefits, and how to monetize your digital creations through NFTs.

Cost of Acquiring New Customers vs. Retaining

Illustration of happy customer.

Illustration of happy customer.

Did you know that it costs 6-7-times more to get a new customer than retain one? It sounds unreal, but it’s true. The cost of acquiring new customers in today’s competitive market is extremely high to the extent that businesses are better off committing resources to retention campaigns. Some statistics even show that whereas you’re 60-70% likely to see a repeat purchase from existing customers, there’s only a 20-30% chance of selling to a new customer.

Ultimately, most businesses survive on purchases from a small group of loyal customers. According to Marketing Insights, 80% of a business’s profits come from 20% of the company’s existing customers.

Signal Mind delves deeper into these stats to help SMBs understand the value of customer retention and, after that, offers several tips to boost customer loyalty. The following are a few key takeaways from the blog.

Acquiring New Customers vs. Retaining

  • The average conversion rate from promotions sent to new customers is less than 1%.
  • Loyal customers are worth up to 10 times more than their first purchase, on average.
  • Retaining just 5% of your customers can increase your profitability by more than 25%.
  • A 10% rise in customer retention can yield a 30% increase in company value.

Check out the Signal Mind blog to learn more about customer acquisition vs. retention costs and the benefits of building a robust customer loyalty program.