Avoid Becoming a Marketing Dinosaur

Avoid becoming a marketing dinosaur
As recently as the early 90’s, marketing meant purchasing ads on tv and through direct  mail. 20 or so years later the marketing industry is flooded with so many new ways to digitally engage with customers that it can be easy to be left in behind.

Fun Facts:

  • Market salaries for great marketers will double over the next 5 years
  • Marketing has changed more in the past five years than in the past 500 years
  • An estimated 131,500 new market research analyst jobs will be opening this year, and another 22,900 openings are anticipated for marketing managers
  • The unemployment rate for marketers with the right mix of skills is trending towards 0%.

The marketing world is always evolving, so check out this awesome inforgraphic from the folks over at TheLadders.com to learn essential tips from some of the world’s top marketers on breaking in and staying relevant in the business.

TheLaddersMarketingDino (1)

“Never stop learning”!  I like that one!

It’s true.  Change is a constant and the speed has picked up.

What’s your highlight from this research marketing report?

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.