The Benefits of Video for SEO [Infographic]

benefits of video
This year, using video for online marketing is taking the spotlight for several good reasons.

Consumer reach

Around 69% of people online prefer to learn about products or services through watching a quick video instead of reading blocks of text. Also, 76% would share a video on their social media networks even if it’s branded as long as they find it entertaining enough. This makes the viral effect possible.


As many as 93% of businesses that use videos as part of their campaigns report a higher user understanding of their products or services. As a result, 74% of users who watched explainer videos beforehand became paying consumers. That’s a pretty impressive conversion rate.

Videos are popular not only because they’re quicker to digest, but also because they engage different senses all at once. From a marketing perspective, this advantage leads to better engagement.

Here’s an infographic that illustrates this point from Take1 Transcription

The Benefits of Video

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.