This year, using video for online marketing is taking the spotlight for several good reasons.
Around 69% of people online prefer to learn about products or services through watching a quick video instead of reading blocks of text. Also, 76% would share a video on their social media networks even if it’s branded as long as they find it entertaining enough. This makes the viral effect possible.
As many as 93% of businesses that use videos as part of their campaigns report a higher user understanding of their products or services. As a result, 74% of users who watched explainer videos beforehand became paying consumers. That’s a pretty impressive conversion rate.
Videos are popular not only because they’re quicker to digest, but also because they engage different senses all at once. From a marketing perspective, this advantage leads to better engagement.
Here’s an infographic that illustrates this point from Take1 Transcription