The question “When is the best time to post on Facebook” is one many digital marketers continue to grapple with even today. Is it Mondays? Tuesdays? Saturdays? What about the time of the day? Should you post in the morning as soon as you arrive in the office? Do you wait until noon when your target audience is taking a lunch break? Or, do you publish your posts later in the day when everyone is back from work?
Well, it all depends on your industry. Here is how to proceed.
Facebook Posting: Best Days and Times by Industry
- For advertising & consulting, posts published on weekends draw the most engagement. The same applies for automotive, entertainment, finance, travel & leisure, sports, publishing, and nonprofit industries.
- For consumer packaged goods and food & beverage industries, weekends will again bring you the highest open rates. But, Wednesdays and Fridays are also good days to post.
- As for clothing and fashion, Thursday is the best day to publish your posts. Posts published on Thursday in this industry receive on average 13% higher open rates.
If you’re in technology and general retail, Mondays experience the highest open rates.
- Finally, businesses in health & beauty and telecommunications should look to Sundays and Mondays.
Concerning the time of day, posts published between 8 pm and 7 am receive 14% higher interaction compared to those published between 8 am and 7 pm.
Thanks to LinchpinSEO for this helpful infographic.