Best Examples of How Brands Use Instagram Stories (Infographic)

Best-Examples-of-How-Brands-Use-Instagram-Stories-Infographic-315We are all aware of the impact that a right marketing strategy at the right time can have on the success of a business. Nowadays, companies decide to do most of their advertising on social media platforms. With such a huge number of people using them, it is no wonder why.

Two years ago, a feature called Instagram Stories was released by the social networking giant Instagram. Marketers quickly realized its advertising potential. And therefore started using it as a perfect way to bring brands closer to the customers.

Today, more than 33% of Instagram Stories are created by businesses. The fact that 20% of them result in direct interaction with the users is another reason why every company should consider using it.

Instagram Stories Examples

Let’s take a look at several clothing retailers. These brands serve as illustrative examples of how Instagram Stories can be used as a means of marketing.

  • Australian clothing retailer Country Road used Stories to promote Capsule. Reaching a larger audience and increasing its return from ad spending. The campaign led to 409,000 reach, 83,000 3-second video views, and 18 times return on ad spending for an average website purchase.
  • British online fashion retailer Asos used videos in its Stories to increase brand awareness and engagement in the USA and UK. This resulted in a 3-point increase in brand awareness and a 14-point increase in ad recall.
  • American fashion retailer Nordstrom Rack uses professional photos in its Stories to show shoppers how the clothes look in action.
  • We have another American clothing and accessories retailer on the list. Gap is tapping into Carousel Ads for Instagram Stories to incorporate native elements, such as pinning and drawing tools, and use the additional space to highlight more of its campaign.

Take a look at the infographic below. See many examples of how brands from other industries use Instagram Stories to advertise their products and services.

Thanks to our friends at 99Firms.com for this great infographic.

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.