Best Practices for Holiday Facebook Marketing Campaigns

Best Practices for Holiday Facebook Marketing Campaigns

Are you starting to plan your holiday marketing on Facebook?

It’s important to focus your marketing campaign on grabbing and holding your audience’s attention.

Whichever holiday is at hand, it will be on the consumer’s minds in the weeks preceding it, so it’s important to incorporate what’s trending and capitalize on the holiday for sales opportunities.

Adjusting your Facebook campaign for the holidays is pretty straightforward. We’ll dive into that in this post but essentially, you’ll add holiday features to your current campaign and concentrate Facebook posts with content that suggests the upcoming holiday.

Steps in creating your holiday Facebook campaign

Cover and Profile Theme

Change the theme of your business Facebook page by making a holiday related profile picture or avatar, adding holiday photos and changing your Facebook Page cover image to holiday themed cover image.

Plan for the holiday before it happens by sharing tweets and posts, as well as trends about the holiday.

Encourage your Facebook fans to participate in holiday posts and events.

While you do focus on the holiday, also be thinking through and posting “evergreen content” (content that has long-term value and is not time specific) that’s going to last and be relevant even after the holidays.

Offer Special Services

Special Holiday Key: Offer special services that are only available during the holidays.

  • Promo codes
  • Gift wrapping
  • Contests
  • Limited time offers

And be sure to share about these special items on social media!

Use Hashtags

Research holiday hashtags; they will vary depending on the holiday, and what types of products, toys, topics, and news is popular during that season. Then ramp up the posts, include those hashtags and look for ways to engage and be ready to respond!

Including the hashtags and trending holiday topics into your posts will push the Facebook page to a potentially larger audience and expose new users and potential consumers to your specific product or brand.

Optimize for Keywords

New posts should be holiday keyword optimized. When new customers who have the holiday on their mind will search for terms, keywords, and products they normally wouldn’t.

This is a huge opportunity to increase your user base and snag new customers during this limited marketing opportunity.

Adapt to the holiday season, and you’ll see an increase in Facebook activity and engagements and an opportunity for the holiday Facebook marketing campaign to be a huge and stunning “value-add” to your business bottom-line.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.