Blogging Resources [Infographic]

blogging-resources-315Like email, blogs look like they’re here to stay for a while longer. Since the very first blog post published back in 1994, blogging has come a long way in the 24 years that followed. Thus, don’t neglect blogging in 2018. These fast facts show that blogs still have a big place in people’s hearts:

  1. By 2020, United States will have around 31.7 million bloggers. Think of how many people you can reach if you have a blog as well!
  2. Half of the first 200 of the Fortune 500 companies have a corporate blog. If blogging is good enough for these industry giants, then it should be good enough for you, too!
  3. Around 53% of bloggers are 21 to 35 years old, a.k.a. the millennials. If your brand’s target is the millennial generation, you can connect with them through blogging!
  4. As many as 77% of internet users read content in blogs. Failure to blog means failure to interact with 3/4 of the total netizen population!
  5. Unfortunately, 55% of readers scan a blog post in 15 seconds or less to see if it catches their fancy. This means you’ve got to make a really good first impression!
  6. But that’s okay because you can grab attention with creative titles plus interesting images. Note that blogs with photos get 94% more views!

Thank you for this great infographic.

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.