Boosting Facebook engagement.
There are loads of articles and books on how to do this, but it all boils down to one very specific tactic: creating great, shareable content.
Technology has advanced to where it is easier than ever before for the average person to create a quality video. Properly done, incorporating video into your Facebook strategy can have a very positive effect on user engagement. Videos, like visuals, attraction the eye of the viewer, and if they find it appealing they will comment and share.
People cannot resist sharing interesting videos. Attention spans are short, so try to limit your video length to 1 minute, ensuring it is no more than a two minutes maximum if possible. You can easily create content of your own using a smartphone or even PowerPoint, which allows you to convert your presentation slides into videos. You can also explore other social networks to find interesting material to share.
Let’s look at 5 ways you can use video to boost Facebook engagement.
5 Ways to Boost Facebook Engagement with Video
Make it Humorous
People love to talk about and share funny content.
Tasteful but funny video clips can quickly go viral. I emphasize tasteful, because once something is out there, it is out there forever. But, if you can generate fun, lighthearted, humorous videos, people will not only talk about them, but keep sharing them.
These can be from your own business or team, or simply fun content that is part of your Attraction Marketing Strategy.
Below is a sample of how users can share a video on Facebook:
Create How To Videos
Useful content has a high rate of being shared and talked about.
These videos can boost engagement by prompting comments and questions. Quick “how to” videos and valuable tips and advice are ideal for sharing and also educating your audience. And, when someone posts a question, you have an opportunity to directly engage.
Find “trending” videos before they start trending
Social sites such as YouTube and Instagram provide a plethora of interesting videos you can share with your followers. If you find something unique, entertaining or extremely funny, try to be one of the “first” to share it on Facebook.
Doing this often will encourage interested followers to visit your page more regularly.
Below is an example of a YouTube video that took off and has over 2 million views!
Create a Series
Developing a simple series of videos your followers want to watch is an effective strategy to promote engagement. This could be anything from highlighting funny everyday adventures that your fans know you post every Friday to something you create with a story-line people can follow. Again, funny tends to take the cake, but practical videos can work if they are presented with a unique flair.
Consider Facebook Ads on Video Posts
For a minimal fee, you can utilize Facebook Ads to help gain followers and boost engagement. This is especially useful if you are trying to target a specific audience.
Note: Facebook auto-play video ads are a premium feature but in this case we are recommending a standard Facebook Ad on a post that has a video in it. Facebook video ads are a newer option and Facebook recently announced that this program will now be made available to seven additional countries outside of the United States.
When a client specifically wants to boost their Facebook page using video, social media strategist Sandy Meier recommends uploading the video directly to Facebook.
According to Meier, videos posted directly to Facebook, rather than YouTube, tend to drive more traffic to your Facebook page because they are hosted directly on Facebook and are always linked back to your Facebook page.
If you have not explored the idea of using video in your Facebook posts, it is well worth trying. If you find you do not have time to plan and/or manage your social media, there are companies you can outsource for assistance. Establishing a plan and schedule to produce (or find) and post videos on a regular basis can make an impressive impact on your page stats and overall engagement.
Have questions or comments? We would love to hear your feedback!
Bonus: Tutorial on Uploading Video to Facebook
How to post a video to Facebook:
1. Click Photo/Video
2. You will be prompted to locate the video on your computer to start the upload. Write a description about the video then click Post.
3. You will receive a message that your video is processing. Click Close.
4. You receive the notification that your upload is complete.
5. Everyone can see your video on your Facebook Page!