Once again Neal Patel hits content marketing strategy out of the park! His Complete Guide to Building Your Blog Audience is brilliant and a must read.
Here’s an excerpt from Chapter 8 …
Creating great content isn’t enough to attract visitors to your site – if anything, it’s just the beginning. The next step is to reach out to your target audience. Fortunately, there are many ways to do it, and one of these is to use content syndication networks for your campaigns. Networks like Outbrain, Zemanta, and SimpleReach syndicate articles across multiple networks for maximum exposure.
But first things first. Choose which posts you’d like to promote. Your best bet would be the posts with the most number of clicks on your blog or most number of shares on social media.
Next, test the success rates of around 10 titles you’ve chosen. The title with the highest engagement should be your benchmark. Eventually, you’ll see a trend based on the feedback your titles get. You’ll be able to determine what kind of content is a hit, and what kind is a miss.