Building a Blog Audience

building a blog audience

Once again Neal Patel hits content marketing strategy out of the park! His Complete Guide to Building Your Blog Audience is brilliant and a must read.

Here’s an excerpt from Chapter 8 …

Creating great content isn’t enough to attract visitors to your site – if anything, it’s just the beginning. The next step is to reach out to your target audience. Fortunately, there are many ways to do it, and one of these is to use content syndication networks for your campaigns. Networks like Outbrain, Zemanta, and SimpleReach syndicate articles across multiple networks for maximum exposure.

But first things first. Choose which posts you’d like to promote. Your best bet would be the posts with the most number of clicks on your blog or most number of shares on social media.

Next, test the success rates of around 10 titles you’ve chosen. The title with the highest engagement should be your benchmark. Eventually, you’ll see a trend based on the feedback your titles get. You’ll be able to determine what kind of content is a hit, and what kind is a miss.


About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.