Category Archives: Hotel and Travel Trips

Growing Email Lists: How One Hotel Grew Their List with an App

Does it work?  Can running promotions serve to help your business grow a relevant email list? Here's a success story from Holiday Inn Express & Suites, in South Florida! GOAL: This hotel had the goal of growing their community (Facebook fans) and creating a email mailing list of interested persons for future nurture marketing.  In short, they wanted to: Grow Fans Grow Email list CAMPAIGN: They ran a 14 day Sweepstakes Contest on a tab on their Facebook Page. The opportunity Read more [...]

4 Ways Hotels Can use Instagram in Marketing

Social Media has become a great equalizer for the hotel business. It allows businesses to not just tell people about the great things their place offers, but show them. Even better, it’s all free, which nicely disrupts a hospitality business model that has been around for centuries and helps level the playing field. Whether a property is independent or part of a a larger chair, owners or at least local managers need to be intentional and strategic in how best to let people know about Read more [...]