Category Archives: Hotel and Travel Trips

Growing Email Lists: How One Hotel Grew Their List with an App

Does it work?  Can running promotions serve to help your business grow a relevant email list?

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Here’s a success story from Holiday Inn Express & Suites, in South Florida!

GOAL:
This hotel had the goal of growing their community (Facebook fans) and creating a email mailing list of interested persons for future nurture marketing.  In short, they wanted to:

  • Grow Fans
  • Grow Email list

CAMPAIGN:
They ran a 14 day Sweepstakes Contest on a tab on their Facebook Page. The opportunity was to enter to win a free stay at their Florida Keys location.  They included a “Like Gate” on the tab so that visitors needed to Like their Facebook page in order to be able to enter.

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They created a number of Facebook posts to promote the contest over the 14 days. These posts were scheduled for the news feed at key times.  They did posts for the following:

  • Posts to announce the upcoming contest
  • Posts to announce the launch
  • Follow-up reminders to encourage fans to enter
  • And of course posting of the winner

They also used Facebook Ads and spent up to $10 a day for multiple days during the contest time period.  They used the Facebook Ad Manager and the “Clicks to Website” option to direct Facebook viewers to their tab. The ads helped them reach not only their fans but their ideal target community.

THE RESULTS:

  • 454 New Facebook Fans!

  • 394 New Email Addresses added!

  • Plus loads of view, shares, and active engagement.

All in just 14 days.

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Quote from the Contest Manager:

“I was pleased with the outcome of this contest as this was a great way to capture QUALIFIED leads…knowing that email is valuable. Thanks for your help. My client is very happy. I am meeting with another client today to discuss this type of opportunity as well. I am a fan of TABSITE!

Yes, it is possible to really grow your email list with a contest or promotion!  The keys to this campaign success were in the planning, including:

  • Plan posts out that will announce, encourage, and remind
  • The promotion needs to connect with your business and service
  • The time length cannot be too extended
  • Facebook Ads are a valuable way to reach more of your ideal audience

How about your company?  Are you looking for promotional tools for contests, coupons, and deals?  Have a look at the TabSite apps for web, Facebook, and landing pages.

 

4 Ways Hotels Can use Instagram in Marketing

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Social Media has become a great equalizer for the hotel business.

It allows businesses to not just tell people about the great things their place offers, but show them. Even better, it’s all free, which nicely disrupts a hospitality business model that has been around for centuries and helps level the playing field.

Whether a property is independent or part of a a larger chair, owners or at least local managers need to be intentional and strategic in how best to let people know about their place. Big flashy signs are fun but only attract the attention of people who happen to be driving by. TV and print ads have a larger reach, but costs add up fast, since smart places need to be out there daily bringing in business.

But since just about everyone has a smart phone, and Instagram now has more than 200 million active users taking, editing and sharing app, it’s easier than ever to grow your audience and empower visitors to become part of your marketing force!

Here are 4 Instagram Marketing strategies with Examples:

  • Show the Venue

The Morgans Hotel Group, which has locations in South Beach, San Francisco, New York and London, Los Angeles, uses its Instagram page as a way to extend its “look.”  Visitors just don’t see empty rooms or plain exterior shots, they see hip, young people having fun in elegant surroundings.

Many of the photos have the “retro” filters cranked up to give the Morgans experience a classical, glamorous and timeless look.

morgan hotels

  • Show the Experience

Anyone who has been to the Monte Carlo in Las Vegas knows that it’s so much more than a place to put your head at the end of a busy day. It’s Instagram page reminds visitors that it’s also a casino, offers many restaurants and lounges, has shows, and other fun services.  Interspersed with product pictures, like tasty desserts, fruity drinks and gaming chips, the page includes plenty of smiling employees.

The message of this Instagram Marketing? We truly have everything you need!  Come, get away and be immersed in the experience of a lifetime!

monte carlo

  • Show the Committed Care

CN Travel columnist Wendy Perrin, suggests that every traveler on Instagram should take photos of their next hotel visit and ‘tag’ the hotel.

How fast the staff gets back to you is a good measure of how focused they are on service and embracing new technology!  Innovative hotels see social support as a good starting place for a conversation and the personal touch they can offer.  By searching for their hotel in hashtags and by being alert to user mentions, there is opportunity to “touch” a guest and increase loyalty and trust.

A customer who experiences this care AND is already sharing you via social media is a powerful advocate who can extend your message to their friends and community!

In days of express check-outs and busy front desks, these type of personalized connections can make all the difference! Perrin said the staff can use your post for feedback, and maybe even reward your unsolicited tag with a free drink or some other service next time.

She notes the Four Seasons Vancouver Hotel as a responsive example of Instagram Marketing.

fs vancouver

  • Show the Local View

The hotel may be beautiful but not every traveler is staying in this town especially for the inside of the hotel!

How about showing how the west-facing rooms have great sunsets? Or check out the bright lights of downtown at night?

NH Hoteles, which has locations in Europe, encourages guests to take and post a photo outside their window in the morning and use the hashtag #wakeuppics. These images also go on a separate site for the hotel, creating an easy keepsake for current guests and give future guests fun ways to browse.

wakeuppics

So there you have it!  Four ways to extend further the power of social marketing, particularly with Instagram, to grow your brand awareness and fill your rooms!

What’s first on your agenda to use?

Did you know  with tools like TabSite, you can even bring your social channels to your website!  Yes, you can even embed your Instagram account photos or hashtag on your blog or website!