Category Archives: Internet Marketing

[Infographic] Copywriting Cheat Sheet

Copywriting Cheat Sheet1 - 315

Copywriting Cheat Sheet1 - 315For content marketing to work effectively, you need this copywriting cheat sheet to know how to write for each type:

  • Website: Write with your brand’s voice. Optimize copy with relevant keywords, links, and meta tags.
  • Email promos: Present a compelling imagery. Use short sentences for better impact. Add a call to action (CTA).
  • Email newsletters: Use longer copy, and divide content into short sections. Add a CTA.
  • Blog: Write as if you’re having a conversation. Be more relaxed to be relatable.
  • Social media: Tailor your content according to the platform.
    Twitter: Shorten links and stay within 140 characters. Abbreviate if needed, but do so sparingly.
    Facebook: Ensure content is easy to share. Ask questions to engage users in the comment section.
    Instagram: Make the photos tell a story. Tag locations, then add short captions and related hashtags.
    Pinterest: Use an interesting headline. Be creative with your descriptions.
    LinkedIn: Be professional. Back claims with reliable sources.

Thanks to our friends at Verticalresponse.com for this informative infographic.

Copywriting_Cheat_sheet

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Why You Should Segment Your Email List [Infographic]

Why You Should Segment Your Email List - 315

Why You Should Segment Your Email List - 315

Despite the rise of social media and other forms of marketing, email still represents one of the best ways to make a massive return on your investment. In fact, new technology has fueled new tactics that further cement email as one of the most effective forms of marketing.

Today I’m going to show you why segmenting your email list is a practice that you should be doing.  After that, we’ll take a look at an infographic that will show you plenty of other ways to maximize your email marketing efforts.

Why Your Email List Needs Segmentation

Research done by eMarketer showed that 39% of marketers who segment their email lists see better open rates. More importantly, 24% experience better sales, leads, and ultimately revenue. The best part about this strategy is how simple it is to implement.

The concept behind list segmentation is organizing your subscribers into groups that allow you to curate the content that you send to them. The simple fact of the matter is that when you’re starting a blog, you’re going to attract a bunch of different types of customers and readers.

When you segment your email list, consider these factors to help organize your subscribers:

  • Your customers come from different walks of life.
  • They are all at different points in the sales funnel.
  • You want to show them relevant content that they want to see.

Ultimately, this will help you provide the perfect email newsletter to your users. The infographic below will help solidify this strategy and plenty of other ones for your future email marketing efforts. Let us know how it helped you in the comments!

Why _You _Should _Segment _Your _Email _List

How To Use Contests to Generate Sales Leads

How To Use Contests to Generate Sales Leads - 315

How To Use Contests to Generate Sales Leads - 315

Marketing is vital to all business. Large organizations have money and resources at their disposal. Small businesses and start-ups have to be creative to compete. How do you get your name in front of prospective customers and generate leads?

A fun way is to a run contest via social media. Incorporated correctly into your marketing plans these are a great way to spread the word about your company, provide a line of communication, and increase sales.

But how do you organize and run an online contest?

Here are some examples of how to use contests to generate sales leads:

  • Like and Share
    Ask fans to like and share your business page or a photo on the page. The winner is the person who shares it the most or gets the most likes, after sharing.Offer an incentive depending on what kind of business you have. It could be a discount on a product or service or a freebie. Make sure whatever they’re sharing, clearly shows your business or service. Be sure to include an end date and reveal the winner once the competition is over. A photo of the winner and their prize could be used as a spin off promotion of this contest.
  • Photo Contest
    Ask fans to take a photo of themselves with your product and post it to your page. Collect all the photos and put them in an album with the contest rules. The competitors won’t be able to resist sharing their photo and asking their friends to vote for them. The winner is the photo with the most likes.
  • Guess What?
    This is a fun way to interact with your fans and customers and can be tailored to your company. If you’re a local business you could take a picture, from a creative angle, of a building in your area and ask people what it is. Or take a very close up picture of one of your products making it difficult to know exactly what it is. The winner is chosen randomly from all the correct answers.
  • Be Creative
    This competition is a great way to get your name out and get some creative ideas for you. Example: A restaurant creates a new dish and asks people to come up with a name for it. The most likes would be the winner, and the winner would be the first person to try the new dish.Or for a company launching a new product line, ask fans to describe the product. The most original description would be the winner. There are many ways to make this type of contest work for your business.

There are apps available to run social media competitions. One of them is Tabsite. Tabsite is very user-friendly and allows you to create and manage apps and contests on your blog, website, and Facebook page. Tabsite offers easy set-up without coding or programming making it a good choice for most businesses.

Competitions are fun and can be customized for your business. They create a buzz and generate traffic to your social media and ultimately to your website where you can convert them into leads. Be sure to direct them to a landing page specific to the contest and include a ‘call to action’.

Emoji Marketing [Infographic]

Emoji Marketing

Emoji Marketing

This infographic comes to us from SocialMediaToday.com

What is an emoji and what does it do?

Emojis were created in the 90s by a communications company in Japan. They are an evolution of typed facial expressions 🙂 and are used to express emotions.

Why Does Emoji Marketing Work?

  • Our brains process images 60,000 times faster than text
  • We consume 5 times as much information than we did 30 years ago
  • 63% of social media is comprised of images
  • We consume 34 GB outside of work every day
  • The average adult loses concentration after only 8 seconds

We live in a fast-paced world. It is vital to attract the attention of your audience as quickly as possible. Emojis are fun, engaging, and can get your message across very quickly.

Emoji Checklist

  • Engage the customer
  • Make sure the emoji is relevant to the subject
  • Keep it simple
  • Get to the point

 

emoji marketing

Demystifying Adwords [Infographic]

Demystifying Adwords

Demystifying Adwords
This great infographic comes to us from our friends at the DailyInfographic.

Through AdWords, businesses can advertise their products and services on Google.

They bid on keywords relevant to their niche, and their ads will appear alongside organic search results. The competitive keywords are priced higher, but businesses can bid on long tail keywords not only for their lower prices but also for the better-targeted audience.

The good thing about AdWords is that it’s a pay-per-click advertising program.

Businesses pay each time someone clicks on the ads, not each time the ads appear.

To maximize AdWords, businesses should determine which match type they should use.

There are 3 match types on Google: phrase, broad, and exact. Phrase refers to searches that include whole phrases, broad refers to searches centered around a keyword idea, and exact refers to searches for only a keyword idea. In general, exact has the cheapest cost per click but the highest conversion rate.

demystifying_adwords

How to Get the Maximum Facebook Ad Results with Minimal Ad Management

Maximum Facebook Ad Results with Minimal Ad Management 315

Maximum Facebook Ad Results with Minimal Ad Management 315

Not everyone has vast resources to spend when it comes to social media marketing. One has to balance quality with cost. Quality content creation, strategic paid media support, and community management are all examples of the resources that make a difference in the performance of your social media effort. Yet, those resources are costly.

For the business struggling to decide how to proceed with limitations, there are better ways to run efficient social media campaigns while maximizing ROI. Facebook is an example of how to implement strategies to run better campaigns.

Choose Wisely, Choose Smart

It can be frustrating trying to keep up with the constant changes Facebook makes. Every day, there is a press release about a coming ad module or algorithm. It’s tempting to keep a constant vigil for updates while taking each new feature out for a spin to see how ad tools perform.

Here’s where choosing wisely comes into play. One does not need to try every ad module. It is better to choose only the modules that will be the most useful for the needs of the business. For example, Facebook’s carousel feature gives one the ability to use one unit to display a variety of messages. However, this conflicts with the business’s previous need to gain exposure for a single message while driving subscriptions.

This situation calls for the use of options such as post promotion or lead ads instead of the carousel. The carousel may be better aesthetically, but the former options are likely to be the most effective use of money. In this case, experimentation with different ad formats can come after the business needs are met.

Quality Over Quantity

It is easy to churn out content in hopes that it’ll reach the intended audience. But this isn’t the best strategy for communicating with the audience. Quality content that comes less frequently and forms stronger bonds with targeted readers trumps content that is quickly produced yet people continually bounce off it.

After they are created, posts need to promoted. It usually only takes 90 minutes for a post to reach the maximum natural organic reach. After organic reach, a boosted post lets the post reach more people.

Posts that promote interaction are ones that reach the most people. A post- specific, simple message inviting Facebook users to interact with posts gets the buzz going. As more users share, like, and comment on posts, micro-stories are created and increase the organic reach of the post.

Targeting

Aside from boosting a post to gain more reach, one can use Facebook’s Ads Manager to target specific audiences. Money can be spent on a specific group rather than the larger masses.

Targeting increases efficiency which can be measured by watching the CPM (cost per thousand people reached). A low CPM combined with the right audience size means that the ad spending will be effective and kept in check.

Test and Optimize

After implementing these guidelines, further testing can boost efficiency. Determining which posts are the better performing posts can prevent spending money on weaker posts. Smaller budgets can be used with smaller audiences with the better posts garnering greater budget shares.

Create a Scaled Ad Plan

Ad plans should be flexible enough to change with seasons, years, and fluctuations in resources and budgets. Scaled plans provide room for planning and budgeting according to business needs.

Facebook ad plans need to be unique to the business. Understanding objectives and making the right decisions based on them will provide the best success in time and resource management.

Tips for the Perfect Newsletter [Infographic]

Tips for the Perfect Newsletter

Tips for the Perfect Newsletter

Thanks to our friends at GetApp for this informative infographic on the perfect newsletter.

Take a look at these 6 elements of a perfect newsletter, and start making the most of this valuable marketing tool!

  1. Use an email address subscribers can reply to. Email is a two-way form of communication! Allowing subscribers to reply can be a great way to gain feedback and answer questions.
  2. Know Your Audience. Segment lists of subscribers to make sure that you are sending timely and relevant information to the right audiences.
  3. Use Numbers. Newsletter content should be concise and focused. Numbered lists are a great way to catch readers’ eyes!
  4. Write Powerful Headings and Subject Lines. Headings and subject lines can be used interchangeably if they pique reader’s interests.
  5. Use Awesome Images. Pictures speak a thousand words, and are a great way to grab and keep readers’ attention.
  6. Go Social. Provide links to share the newsletter on social media and encourage readers to share the newsletter with friends.

 

tips for the perfect newsletter

Science of Posting on Social Media Infographic

science of posting on social media

science of posting on social media

Thanks for our friends over at Adweek for compiling this data on the science of posting on social media and putting it into this beautiful and understandable  infographic.

Recent studies have shown that the best number of tweets to send out per day is 3. To get the most engagement out of your tweets, you should tweet between 9 a.m. and 3 p.m. Monday through Thursday. The worst time to tweet is any day after 8 p.m.

These findings aren’t surprising if you think about it. Social media users are more likely to be online in the morning before getting to work and during lunch hours than they are during the evenings when they have other commitments.

2 posts per day are the best for Facebook, between 1 p.m. and 4 p.m. Instagram content gets the best results when posted between 2 p.m. and 5 p.m.

science of posting on social media 1

http://www.adweek.com/socialtimes/best-time-to-twitter-facebook-instagram/616089

7 Ways to Use Facebook Search to Improve Your Page

7-Ways-to-Use-Facebooks-Search-to-Improve-your-Page

7-Ways-to-Use-Facebooks-Search-to-Improve-your-Page

Facebook’s search bar, called Graph Search, can be an awesome tool to get results for your business if you know how to use it properly. Graph Search is unique because it delivers search results driven by social relevance and interest data. This social data can be very useful; businesses get to know their audiences better. Read on for 7 ways to use Facebook Graph Search to gain knowledge about your audience and improve your page.

Find Similar Interests

Graph Search helps narrow your search to discover your audience’s interests. Say you wanted to appeal to people interested in boating. You could search for “Posts by people who like boating,” and in an instant, you have information on people who like boating. And you could get even more narrow and search “Posts liked by people who like boating.” Once you find the types of things people who like boating like on Facebook, you can easily begin creating content to attract that audience, and increase your engagement.

Learn About and Know Hashtags

Hashtags are on Facebook, and they’re an awesome way to discover social media trends and add your voice to the discussion. You can use Facebook’s Graph Search to search for hashtags. You’ll to learn social media’s hot topics and discover the hashtags trending in your audience. Take advantage of hashtags on Twitter as well, and use them interchangeably between the two platforms.

Know Who Likes Your Page

It’s awesome that your Facebook page has a bunch of likes, but just who are these people who like you? Search “People who like [your page name]” and in seconds you will have a gold mine of information about the people who like your page. Once you know the people who like your page, you can create content that they’ll love and drive up engagement.

Search Deeper

An abundance of information is at your fingertips with Facebook’s Graph Search. You can learn more about the content on similar pages, or find out what pages your fans like. Play around with search phrases like “Pages liked by people who like my page,” and let new information and knowledge come to you in seconds.

Discover Your Fans’ Interests

You don’t have to mess around with an email survey anymore to discover what your fans are interested in. Simply search “Interests of people who like my page” and you’ll get a great idea of what makes your audience tick. You can also search the interests of people who like other pages to learn how to better market to other audiences.

Discover Your Competitors’ Fans

To learn about your competitors’ fans, search something like “People who like [your competitor’s page name].” You can use this information to better target your Facebook ads and keep an eye on what is working and not working for the competition.

Demographic Research

Demographic research is now very simple with Facebook’s Graph Search. You could search something like “fans of my page under the age of 30,” and you will be given access to a list of your fans who are under 30. You can search across other pages and discover the interests of your targeted demographic audience and create content that matches their needs.

Facebook’s Graph Search is a great way to discover the information you need to successfully market your business. The key is to stay on top of social media trends. Use the information you gather to create content that your audience will love.

Read the original article at MaximizeSocialBusiness.com

5 Facebook Marketing Mistakes and How to Fix Them

5-Common-Facebook-Marketing-Mistakes-and-How-to-Fix-Them

facebook marketing mistakesThis is a rewrite of an article that I wrote for MaximizeSocialBusiness.com

Are you a small business owner or marketing manager for a medium sized business? If you are, and you’re successful, you’re probably using social media channels, like Facebook, to market your business. These powerful tools have tremendous reach and active user bases.
If you want to maximize your digital marketing efforts, review these 5 common Facebook marketing mistakes and learn how to fix them!

1. Mistakes with an Ad Budget

You won’t be able to avoid spending money if you want to reach an appropriate audience on Facebook. The key to maximizing your ROI is determining the proper budget.

Because many small businesses make the huge mistake of being too stingy, it pays to evaluate your limitations and to construct cost-effective and engaging Facebook ads. As you can see, it’s very easy to misjudge your Facebook advertising budget, which can waste time, money and can keep you from earning the attention you seek.

How to fix the problem: If you have a limited budget, make the most of it by using a good portion of it for strategies that are proven to work. Using Facebook’s Power Editor tool will target a specific audience by allowing you to specify, in great detail, where and when ads will be placed.

2. Not Engaging Your Audience

You never want to talk “at” your followers, ignore your audience or isolate any individuals by making your page appear unapproachable.

How to fix the problem: Create and share content that your followers can use and make an effort towards humanizing your brand. You want to start a dialogue between your business or brand and your followers.

3. Weak Content

Your content will be considered weak if it comes off as a continuous sales pitch or a boring mess of information.

How to fix the problem: You want posts that are relevant, attractive and helpful. Additionally, research shows that including pictures, video, infographics and other visual content gets more engagement than text.

4. Violating Facebook Rules

Violating Facebook rules can get your page penalized, or even taken down, which can be a real nightmare! However, having Facebook pull the plug on your page is a situation that can be avoided.

How to fix the problem: Go to the source (Facebook) and carefully read their guidelines and go over their terms of agreement. Become familiar with how to correctly follow the rules set out by Facebook.

5. Neglecting Your Page

You may be thinking; this one sounds too easy to be true. Well, you’re right. All you need to do is update your page every once in awhile. You’d be surprised at how many businesses don’t regularly update their Facebook page. As a result, these pages may appear to visitors to have been abandoned!

How to avoid the problem: Remind yourself to post content consistently by setting up a regular updating schedule, which means posting a few times a week at minimum, if not multiple daily posts. Then your followers or fans learn to expect regular content updates from you, and they’re more likely to keep coming back on a regular basis.

Hopefully reviewing these 5 common Facebook marketing mistakes will allow you to maximize your content’s potential digital reach. Facebook is a great place for businesses to connect with their potential audience. But, just like anything in business, you must diligently plan your Facebook marketing strategy to make the biggest return on your investment.

Read the original article on MaximizeSocialBusiness.com