Being a business professional or a successful startup doesn’t mean that you’re going to be naturally skilled at marketing. Marketing is a significant field and profession all in itself, and while good marketing can always be learned, many business professionals may feel on the back foot if they’re not familiar with effective marketing techniques. While […]
It hasn’t been long since podcasts first gained attention. A while back, they’re just another feature that mobile users tend to ignore; but, now, it’s an entirely different story. So, what is a podcast exactly? It came from the terms ‘iPod’ and ‘broadcast.’ It’s an informational type of audio meant to be a syndicated series […]
The retail industry underwent rapid and large-scale disruption in 2020, with eCommerce becoming the big winner. Retail marketers are having to adjust quickly. They must keep making the vital changes that keep them ahead of their competitors. Marketing strategies will need to be reexamined and adjusted to take into account the changing face of retail. […]
If you are looking to boost your marketing in 2021, but don’t have the time or expertise, you should look towards outsourcing. When you outsource marketing tasks to an agency (or freelancer), you will have a team of experts helping you get quick results. This is why 63% of businesses outsource some or all of […]
It’s disheartening to put in all that work behind planning your social media calendar, and brainstorming content ideas only to see a decline in your Facebook organic reach, isn’t it? You’re not alone. Changes in the Facebook algorithm The average reach for Facebook posts was down by 2.2%, which meant that posts were seen by […]