Category Archives: Social Media Marketing for Hotels

Social Media Trends: Growth of Social Selling

do and dont of social selling

Social Selling Defined:

This is the new breed of value-focused, trust-building, nurturing sales in action.

– via Salesforce.com

Social Media continues to evolve and smart marketers are integrating social media marketing and selling as an integrated part of their overall online marketing.

The key growth edge for businesses is the way that social is used as part of their sales process.  The growth of “Social Selling” will continue, and it’s an art (with science)!

This great infographic from Salesforce.com dives into the details that businesses using social media should review and consider as they aim to boost “social selling” in their business!

My Key ‘Social Selling’ Takeaways:

1. It’s about the “micro-level”.  

I love this statement.  Social selling is definitely more on the 1-on-1 level.  It’s not broadcasting!  It’s about answering a question on Twitter, responding to a person’s comment on your brand Facebook page.

 2. It’s about Listening.

Any good relationship revolves around the ability to listen.  Maybe more than communicating, listening helps the person feel understood, valued, and trust is built.  It’s no different in business!  If you make a potential customer feel heard, that “you get” their problem, and they can “feel” that, then you have a foundation from which to share your sell.  Listening on social involves monitoring, reading, asking questions.  It’s again, not pushing, but seeking.

3. It’s about being Authentic.

Wow.  That’s deep.  We are talking about business here!  This is by salesforce, not Oprah or Dr. Phil.  The need to be authentic, I take that to mean a brand/business that has a personality, and one that reflects the DNA of the business.  It’s not about putting on a show or being something other than what you are, your social media interactions need to reflect your business.

HINT: This means it’s likely NOT a good idea to have that college intern run all your social media!  They don’t get your business!

Key Stats:

  • 73% of sales people using social selling outperformed their peers
  • 43% of B2B businesses have gained a client through Facebook (higher for B2C!)
  • 65% of B2B businesses have acquired a client through LinkedIn

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social-selling-salesforce

View full post by Salesforce.

What do you think?

Anything that stands out to you?  Please share in comments below!

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4 Ways Hotels Can use Instagram in Marketing

hotels-4-ways-instagram-header

Social Media has become a great equalizer for the hotel business.

It allows businesses to not just tell people about the great things their place offers, but show them. Even better, it’s all free, which nicely disrupts a hospitality business model that has been around for centuries and helps level the playing field.

Whether a property is independent or part of a a larger chair, owners or at least local managers need to be intentional and strategic in how best to let people know about their place. Big flashy signs are fun but only attract the attention of people who happen to be driving by. TV and print ads have a larger reach, but costs add up fast, since smart places need to be out there daily bringing in business.

But since just about everyone has a smart phone, and Instagram now has more than 200 million active users taking, editing and sharing app, it’s easier than ever to grow your audience and empower visitors to become part of your marketing force!

Here are 4 Instagram Marketing strategies with Examples:

  • Show the Venue

The Morgans Hotel Group, which has locations in South Beach, San Francisco, New York and London, Los Angeles, uses its Instagram page as a way to extend its “look.”  Visitors just don’t see empty rooms or plain exterior shots, they see hip, young people having fun in elegant surroundings.

Many of the photos have the “retro” filters cranked up to give the Morgans experience a classical, glamorous and timeless look.

morgan hotels

  • Show the Experience

Anyone who has been to the Monte Carlo in Las Vegas knows that it’s so much more than a place to put your head at the end of a busy day. It’s Instagram page reminds visitors that it’s also a casino, offers many restaurants and lounges, has shows, and other fun services.  Interspersed with product pictures, like tasty desserts, fruity drinks and gaming chips, the page includes plenty of smiling employees.

The message of this Instagram Marketing? We truly have everything you need!  Come, get away and be immersed in the experience of a lifetime!

monte carlo

  • Show the Committed Care

CN Travel columnist Wendy Perrin, suggests that every traveler on Instagram should take photos of their next hotel visit and ‘tag’ the hotel.

How fast the staff gets back to you is a good measure of how focused they are on service and embracing new technology!  Innovative hotels see social support as a good starting place for a conversation and the personal touch they can offer.  By searching for their hotel in hashtags and by being alert to user mentions, there is opportunity to “touch” a guest and increase loyalty and trust.

A customer who experiences this care AND is already sharing you via social media is a powerful advocate who can extend your message to their friends and community!

In days of express check-outs and busy front desks, these type of personalized connections can make all the difference! Perrin said the staff can use your post for feedback, and maybe even reward your unsolicited tag with a free drink or some other service next time.

She notes the Four Seasons Vancouver Hotel as a responsive example of Instagram Marketing.

fs vancouver

  • Show the Local View

The hotel may be beautiful but not every traveler is staying in this town especially for the inside of the hotel!

How about showing how the west-facing rooms have great sunsets? Or check out the bright lights of downtown at night?

NH Hoteles, which has locations in Europe, encourages guests to take and post a photo outside their window in the morning and use the hashtag #wakeuppics. These images also go on a separate site for the hotel, creating an easy keepsake for current guests and give future guests fun ways to browse.

wakeuppics

So there you have it!  Four ways to extend further the power of social marketing, particularly with Instagram, to grow your brand awareness and fill your rooms!

What’s first on your agenda to use?

Did you know  with tools like TabSite, you can even bring your social channels to your website!  Yes, you can even embed your Instagram account photos or hashtag on your blog or website!