Marketers make separate yet simultaneous campaigns for email and social media to cover all their bases. Why not combine both for a more effective and unified strategy? Here are a few ways to combine your email and social media strategies:
Link to your social media pages in your emails.
This will make it easy for your subscribers to connect with you. Use eye-catching social icons to make the invitation enticing.
Encourage newsletter subscriptions.
In your posts on social media, remind your followers to sign up for the email newsletter. Some people like longer content than social media offers, so target those folks.
Offer exclusive deals.
An email-only promo gives your followers a reason to subscribe to your mailing list. A social media-only promo provides the incentive for your subscribers to follow you on your social networks.
Big thanks to our friends at dotmailer.com for this helpful infographic.