Content Marketing 101 Explained with Kittens [Infographic]

Content Marketing 101 explained with Kittens [Infographic] - 315

You’ve probably heard the term “content marketing”,  but do you know what it is and why it’s an important part of your marketing plan? Content marketing 101 is explained in this informative and entertaining infographic from our friends at Mark Armstrong Illustration.

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content that will ultimately drive profitable customer action.”

Content Marketing 101

Know Your Audience:

Before you can deliver a marketing message effectively, you need to know your audience and put yourself in the reader’s place. Think about their situation and address their issues through your content. Ask yourself:

  • Who is my reader?
  • What are their key business issues?
  •  Do you have a solution to relieve their “pain points?

Create Good Content:

Create content that your reader will value and captures their attention. In turn, this kind of content may offer a solution to a problem that your audience is having. Keep your sentences and paragraphs short and easy to read.

  • Start with a title that will capture attention
  • Provide solutions
  • Write short, concise content
  • Include a call to action
  • Add visuals and videos

content marketing 101 explained with kittens

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.