Cost-Effective Ways to Market Your Business

Cost-Effective Ways to Market Your Business

People who run businesses with very strict overheads are always on the lookout for those deals that’ll both keep their business within its budget limits, while also helping it to grow and prosper. Saving cash, whether your business is large or small, should be right up there in your priorities list, alongside making sales and growing your consumer and customer base. In this article, you’ll learn about those cost-effective ways to market your business that’ll help you to keep to your strict budgeting limits, while at the same time propelling your business into a new era of profitability. 

Social Media

Creating social media profiles for your business is completely free. What you get for doing so is a stake in some of the largest online communities in the world. So, whether you favor Twitter, Facebook, Instagram, or Snapchat, you need to build your profile, and create content to share on each of these platforms. There is also the opportunity to pay for advertising on social media, though this may take you above your monthly or quarterly budget—so try this if you have a little cash left in the purse at the end of the month.


Many individuals don’t get email marketing any more—it simply flows straight into their spam folders, never to be seen, opened, or clicked upon. Many other email accounts see spam-type mail simply filtered into the trash without so much as a second glance. Therefore, all the resources that you spend on email marketing potentially have incredibly diminishing returns. It’s worth, instead, using the art of mail marketing in order to reach your target consumers. Postcard Direct Mail is a cost-effective way of reaching a large number of people who live in ZIP codes that are relevant to your business—bringing you more exposure to the consumers who you’re most keen to reach.

News Media

There’s nothing like free publicity to help you sell your goods and services, and that’s exactly why you should be regularly drafting press releases whenever you come up with stories that you think might be taken up by major news organizations. If you have a contact within a newspaper, magazine, or online publisher, they may be your route to getting an article into a publication that will reach hundreds of thousands of individuals—for free.


The cost–benefit ratio of partnering with other organizations is highly in your favor. If, for instance, you choose to partner with a company with an entirely different audience to your own—but one that’s relevant to your own business—you can share marketing budgets and cross-promote goods and services, in order to build upon both of your audience bases by sharing that most important of resources—your customers. Many smaller businesses rely on such free linkages in order to drum up more custom, and to organically accrue more sales until they reach the point at which they can go it alone. 

Use these cost-effective ways to market your business in order to boost your business by marketing your products and services to an ever-wider audience base; enhancing your profits as a result. 

About April Heavens- Woodcock

Author: April Heavens–Woodcock , is the Chief Buzz Officer Touching Clients a Digital Marketing Firm that specializes in strategic online marketing development for businesses. She is passionate about helping businesses grow their bottom line with effective tools. She speaks regularly on social media, email marketing, and marketing around the East Coast.