Create a Successful YouTube Channel [Infographic]

Create a Successful YouTube Channel-Infographic-315YouTube is more than a video-sharing platform. It’s an industry in itself, having spawned profitable channels worth up to millions of dollars.

Since YouTube is free to use, it’s a missed opportunity if you don’t try to create your own successful channel. But not everyone reaches this goal. To improve your chances, follow these tips:

Define your purpose

What kind of content do you want to produce? Who is your target audience? How will you keep your output fresh to sustain interest? Where do you foresee yourself if you do achieve success on YouTube? Why do you want to do this in the first place? Though money is a great motivation, a higher purpose should drive you. It takes commitment to maintain a channel.

Choose the right channel name

A fun, catchy channel name is more memorable than a long, complicated one. ¬†This is important for establishing your brand identity. You want people to easily recall your name so they’ll return to your channel and watch your videos. Also, go with a unique name to avoid getting mixed up with another YouTuber. If you’re unsure whether someone else already has a similar name, a quick search should answer your question.

This is just the tip of the iceberg, but you’re off to a great start if you take note of these points!

Thanks for this very helpful infographic!






About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.