Create Content that is Better than your Competitors

Create Content that is Better than your CompetitorsBetter content attracts more traffic. But what constitutes better? Read on to find out:

Long-form articles

Make your articles substantial and informative. High-ranking resources have around 2,400 words on average. To break up the content into smaller chunks, add an image every 100 words or so. Professional photos work best.

Readable fonts

Most people consume content on the small screens of their mobile devices, so small and fancy fonts won’t be easy to read. Choose at least a size 15 font. Pages ranking No. 1 use 15.8x font size on average.

Various content types

Go beyond articles when producing content by repurposing them into infographics, animations, videos, and other forms. Whenever possible, make content interactive instead of static to enjoy twice as many conversions.

Content is king, but the presentation is queen. For readers, how you deliver content matters as much as what’s in it.

Our thanks go out to SiegeMedia.com for this great infographic on How to Create Content 10x Better than your Competitors.

Create Content that is Better than your Competitors

 

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About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.