Capturing leads is one thing, converting them is another ipqeubb. To go from capture to conversion, you need to nurture them until they become customers, and engage them after they purchase to keep them.
An effective way to do this is via email nurture campaigns. These are a series of pre-prepared emails sent out according to a schedule that corresponds to the different stages of the purchase funnel.
For the first 2 steps, here’s what you need to do:
Step 1 – Awareness
Potential buyers are just Read more […]