How to Create Email Nurture Campaigns

Capturing leads is one thing, converting them is another ipqeubb. To go from capture to conversion, you need to nurture them until they become customers, and engage them after they purchase to keep them.

An effective way to do this is via email nurture campaigns. These are a series of pre-prepared emails sent out according to a schedule that corresponds to the different stages of the purchase funnel.

For the first 2 steps, here’s what you need to do:
Step 1 – Awareness
Potential buyers are just Read more […]

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.