Creating Appealing Visuals

Creating Appealing Visuals

Social media is a huge and very busy place. It’s difficult to get noticed but you can increase your chances of standing out by creating appealing visuals. Some easy things to remember when using images are:

  • Make sure the image relates to the post
  • Design with grids
  • Use a photo filter
  • Set up a color palette and font style for your brand

People notice images, especially when they are used consistently or appear in a particular color scheme. Eye catching photography, videos and infographics increase the chances of your posts being viewed, shared and responded to.

Thanks to our friends at QuickSprout for this awesome infographic.

Creating Appealing Visuals

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.