This is one side of Social Media that isn’t talked about much … how your social media accounts impact your search engine rankings.
You may be getting little to no leads via your social networks but doesn’t mean they’re not vitally important to your website and business. Google and Bing use data from social media networks to help determine your website page rank. (Here we’re talking about Google Page Rank, not necessarily where your website is listed in a search engine.)
If you want to really impact your search engine ranking use Google+. Back in the day, when G+ first came out, I linked to my website, and I went from page 10 to page 3 on Google instantaneously!
Case studies have shown that by starting a G+ page and getting 100, followers a website rank can jump almost 15%! That’s a huge upward trend.
What types of social signals will benefit your website? What is Google looking for?
- The number of tweets and retweets an URL has.
- The level of authority (followers) the person tweeting has.
- The number of shares and likes an URL has.
From Google Plus:
- The amount of +1’s an URL has collected.
How do you get more shares, likes, retweets and +1’s? Pay attention to your posting days and times, 9am, 12pm, 3pm and 6pm eastern time on Monday, Wednesday and Thursdays are the times when posts are shared the most. Add an image and a question for more engagement with your followers. A top 10, a how to post or contest are a great way for more people to connect and share your brand.