Do Social Signals Impact Search Engine Rankings?

Social Signals Impact Search Engine Rankings

Again, Neil Patel over at QuickSprout has hit one out of the ballpark with this infographic “How Social Signals Impact Search Engine Rankings“.

This is one side of Social Media that isn’t talked about much … how your social media accounts impact your search engine rankings.

You may be getting little to no leads via your social networks but doesn’t mean they’re not vitally important to your website and business. Google and Bing use data from social media networks to help determine your website page rank. (Here we’re talking about Google Page Rank, not necessarily where your website is listed in a search engine.)

If you want to really impact your search engine ranking use Google+. Back in the day, when G+ first came out, I linked to my website, and I went from page 10 to page 3 on Google instantaneously!

Case studies have shown that by starting a G+ page and getting 100, followers a website rank can jump almost 15%! That’s a huge upward trend.

What types of social signals will benefit your website? What is Google looking for?

From Twitter:

  • The number of tweets and retweets an URL has.
  • The level of authority (followers) the person tweeting has.

From Facebook:

  • The number of shares and likes an URL has.

From Google Plus:

  •  The amount of +1’s an URL has collected.

How do you get more shares, likes, retweets and +1’s? Pay attention to your posting days and times, 9am, 12pm, 3pm and 6pm eastern time on Monday, Wednesday and Thursdays are the times when posts are shared the most. Add an image and a question for more engagement with your followers. A top 10, a how to post or contest are a great way for more people to connect and share your brand.

Social Signals Impact Search Engine Rankings

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

5 thoughts on “Do Social Signals Impact Search Engine Rankings?

  1. Agree, Google Plus & Google Plus community (compare to other social network platforms like: Facebook, Twitter) is really helpful to increase our audience n increase referral traffic.

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