The Do’s and Dont’s of Content Marketing [Infographic]

The Dos and Don'ts of Content Marketing

Content marketing is an effective way to reach your target audience by offering relevant content that addresses their needs. There are several ways to market content, and one of them is blogging. Here are some tips you can try to succeed in blogging:

  • Readability

    Keep sentences short, simple, and direct. Or if you need to use longer sentences to better explain a point, make sure to mix the length. The goal is to make content readable for most people.

  • Consistency

    You don’t have to publish an entry every day, but maintain a schedule so that people will know when your blog has fresh content. Posting at least once a week is fine.

  • Shareability

    Add buttons for Facebook, Instagram, etc. There’s no surefire formula for content to become viral, but you can make it easy for people to share it on their social networks.

    Our thanks to WebNetHosting for this informative infographic.

The Dos and Don'ts of Content Marketing_infog

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.