Effectiveness Of Online Advertising – Statistics And Trends [Infographic]


How effective is digital advertising? It’s the million-dollar question for most businesses, how to start digital marketing. Business is built on profitability. How profitable is digital advertising?

Online Advertising

Invesp recently did in-depth research on this topic. From the findings, two things are apparent;

  • Digital advertising is very effective
  • A lot of people are doing it wrong

For those looking for evidence of the effectiveness of digital marketing, the report begins by pointing out Google’s revenues. In total, online advertising earned Google at least $134.81 billion in 2019 alone.

And it’s not just Google. Facebook, Amazon, Verizon, and American Express all generate enormous revenues from their digital ad campaigns.

Unfortunately, not all businesses are doing advertising right. It’s appalling, for instance, of the 1,700 ads sent to the average digital consumer every month only 50% are viewed. Worse still, only 0.01% (one in a thousand) ads in an ad campaign get a  click. It’s a grim situation, to say the least.

So, where do advertisers go wrong?

There are several issues, from targeting to inappropriate content, and fraud. Targeting, though, sticks out as the biggest problem area. On average, only 44% of all ads are in-target!

Check out the infographic report from Invesp to find out what you need to change to get your digital ad campaign back on track.


About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.