Email Marketing And Social Media: How To Combine The Two

Email Marketing And Social Media: How To Combine The Two

Did you know that it is more than possible for you to use your social media presence to attract more subscribers for your email marketing campaign? All you have to do is put our signup link in your posts or even your bio.

This is a win-win, as you will be able to gain access to your follower’s inbox and you can also deliver much more personalized messages, which will, in turn, boost your social media campaign. You can also urge your email subscribers to follow you on social media so you can get even more out of your campaign.

Email Marketing + CRM = success

Using a CRM is a vital part of your success when combining your social media pages and your email marketing campaign. When you invest in CRM, you will soon find that you can segment your audience more efficiently.

This gives you the chance to handpick which members of your audience are going to be more receptive to what you’re selling. The best CRM campaigns should begin with segmentation, so you can get the best results overall.

The days of having to sort through all of your leads manually are long-gone because segmentation is simpler today and hyper-segmentation is also possible too. Personalizing your emails in this day and age is so important, whether with video content or something similar, it’s important to spend some time working out your strategy.

CRM gives you the chance to do basic personalization, whether you’re adding your customer’s name in the email subject box or whether you’re simply referring to a recent purchase. When you use CRM in conjunction with your email campaign, you will soon find that it is easier than ever for you to gather the data you need without compromise.

Outfunnel could be the ideal solution if you want to begin investing more in your customer experience because it gives you the chance to find out who is opening your emails, whether they are clicking through and so much more, not to mention that it has a deep level of marketing integration for CRM.

Subscriber Data + Social Media Data

Subscriber data and social media data also go hand-in-hand. When you use your subscriber data, you will soon find that you can cross-reference this with your social media data to get an even better idea about customer segmentation.

You will also be able to check the data you do have about your customers against the data they are posting themselves, so you can make sure that you are reaching out to the right people at the right time, based on their interests, age group and more.

If you want to try and collect way more data from your customers, then data capture forms are the best way for you to do that. Including more fields in your forms will also help as well. If you want to capture more social media data, then you should be using software to document your shares, likes, mentions, hashtag usage and even your keyword analytics too. All this will greatly help you with email deliverability. 

CTAs are your Friends

CTAs are a fantastic way for you to nudge your subscribers. Your CTA is the chance for you to really motivate your audience so that they can take real steps towards eventually, becoming a customer or a client. It can make the difference between a lead and a full conversation. Some might even argue that the CTA is the most important feature of your site.

The great thing about CTAs is that they motivate your sales funnel. The call to action serves as a transition between the various phases in a buyer’s journey. The easier you make it for them to go from one step to another, the more likely they’ll be to do so.

Sometimes, you may understand the clear direction you want your customers to take, whether it is calling you, emailing you, or simply signing up for your newsletter. At the end of the day though, your customers might not see this as being a crystal-clear choice.

It’s your job to tell them the action you want them to take at the end of an interaction, and CTAs remain to be the best way for you to do this. CTAs give you the chance to take control of your copy and your campaign, so you can push through and get great results. Making sure your grammar is good is another very important part of your emails and your CTAs – you don’t want to make any grammatical errors when composing your text.

Test, Test, Test

You can test so many things when it comes to your campaign. Some of the things that you can test include:

Have you ever gotten into an argument with your friend about the best route to take when driving to a destination? How did you settle your disagreement? You probably tested it. You both would go separate routes and find out which one comes out on top. The same concept applies to marketing and it’s called A/B testing.

The key to A/B testing is to keep it simple. You have to test one thing at a time if you want to get the best data. For example, you could write a headline for your blog, and then come up with an alternative. Now, you need to test which version gets more clicks. When you have done this, you can then A/B test hashtags or anything else of the sort.

You can even use UTM codes if you want to track traffic. In addition to testing the type of content when it comes to likes, comments, and shares, another metric would be for you to measure where your traffic actually originates.

If you know that your strategy includes posting on various platforms, then watch to see which one is sending the most traffic to your site. UTM codes help you to do that. UTM codes are essentially bits of text that you can easily add to a link- to tell your Analytics more information about it. You can see where your traffic is coming from with ease if you do this.

Use Similar Strategies

At the end of the day, email marketing and social media marketing are very similar. The strategies you’ll use, and the decisions you’ll make really are very similar and both involve just as much thought and risk. Using similar strategies could be beneficial, as it means that you can simplify your campaign and use the same software across the board and both fall under your inbound marketing strategy.

It also means that you can cut down on the amount of data collection you need to run your campaign successfully. By investing equally in your social media marketing and your email marketing, you can then cross-reference and utilize the data you have more efficiently, as opposed to scrambling and trying to obtain more data that you don’t actually need.

Reuse and Recycle Content

Reusing and recycling content is another fantastic way for you to combine your social media strategy with your email strategy. When it comes to your email marketing, you can easily post any new or upcoming content there first. When you do this, you will then encourage your social media subscribers to also follow you on your email channels, as this will make it easier for them to be kept in the loop when it comes to exclusive updates.

By doing this, you can also save yourself a great deal of money, as you will be able to cut down on the amount of content you need to pay out for. The same content can be cross-referenced, not to mention that through A/B testing, you can get even bigger and better results. This is all very well, and it means that you will be able to capitalize on the data you have when creating new and interesting content.


So at the end of the day, there are benefits to having a social media strategy, and there are also benefits to having an email strategy as well. If you want to capitalize on the best of both worlds then the best way for you to do this would be for you to combine both of the strategies together because when you do this, you will be able to reap the benefits of both without having to invest double the effort.

This is very useful if you are a small business owner, or if you have limited resources when it comes to your marketing in general. If you are wanting to get the best result out of your combination of resources, then it would be wise for you to invest in a good application. When you do this, you will then be able to manage both of your campaigns simultaneously while removing a lot of the manual effort required.

If you do all of this efficiently then there’s no reason at all why you shouldn’t be able to come out on top and get more customers. The software can also help you to automate some of your campaigns, meaning that you no longer have to manually gather data and import it. You can do it all while dealing with other, more important aspects of your company and this can work in your favor, as well as your teams, more than you realize.

Author bio: Darya Jandossova Troncoso is the Content Manager at Kdan Mobile. She is passionate about writing, traveling, and art. Darya is also an editor of two digital marketing blogs – MarketSplash and MarketTap, where she shares her insights with other like-minded readers and marketing enthusiasts.